How to make SEO and GEO coexist intelligently? It is precisely to answer this question that Maxime Doki-ThononCEO of RocketLinks, and Sylvain PeyronnetSearch specialist and CEO of Babbar, have co-written a reference white paper: SEO + GEO: dominating Search in the era of generative AI.
What do we find in this white paper?
The white paper dissects the technical functioning of LLMs, from intent extraction to real-time web search, to demonstrate that the fundamentals of SEO, and in particular netlinking, remain the pillars of this new visibility.
On the program:
- The anatomy of AI research : the internal mechanisms of LLMs, from prompt processing to real-time web search via the fan-out mechanism
- RRF and MMR ranking algorithms : why regularity takes precedence over position number 1, and how the originality of content becomes a decisive advantage
- The design of the ideal mention : explicit mentions, STS (Strategic Text Sequencing), EEAT analyzed directly in the content
- The netlinking and GEO synergy : why the acquisition of links and mentions on authority sites remains the main lever for influencing generative models
Far from alarmist speeches about the end of SEO, this white paper offers concrete actions to adapt your campaigns and build a sustainable competitive advantage in a rapidly changing search ecosystem.
-> Download the white paper for free !
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