Seo News publishers expect search traffic to drop 43% by 2029: Report News executives expect search referrals to drop by more than 40% over the next three years, as search engines continue evolving into AI-driven answer engines, according to a new Reuters Institute report. That…
Seo Google opens Olympic live sports inventory to biddable CTV buys Live sports advertising is getting more programmatic — and more measurable. Driving the news. Google is rolling out new biddable live sports capabilities in Display & Video 360, including programmatic access to NBCUniversal’s…
Seo Google expands Shopping promotion rules ahead of 2026 Google is broadening what counts as an eligible promotion in Shopping, giving merchants more flexibility heading into next year. Driving the news. Google is update its Shopping promotion policies to support additional promotion…
Seo Apple is finally upgrading Siri, and Google Gemini will power it Apple is teaming up with Google to power its next generation of AI features, including a long-awaited Siri upgrade. What’s happening: Apple will use Google’s Gemini AI models and cloud infrastructure to support…
Seo 3 PPC myths you can’t afford to carry into 2026 PPC advice in 2025 leaned hard on AI and shiny new tools. Much of it sounded credible. Much of it cost advertisers money. Teams followed platform narratives instead of business constraints. Budgets grew….
Seo Why copywriting is the new superpower in 2026 For the last few years, copywriting has been quietly written off. Not with outrage. Not with ceremony. Just sidelined. Replaced. Automated. Words – the core material of SEO, landing pages, ads, and persuasion…
Social Media Marketing Social Messaging in posts for SMBs in 2026 An article published on People.com in early March 2025 reported on Buddies Coffee owner Rachel Rose posting a TikTok. She did not post with growth or social engagement as a KPI. The video…
Seo Meridian, Robyn, Orbit, and Prophet explained Marketing mix modeling (MMM) has shifted from an enterprise luxury to an essential measurement tool. Tech giants like Google, Meta, and Uber have released powerful open-source MMM frameworks that anyone can use for…
Seo Google launches Universal Commerce Protocol for agent-led shopping Google today unveiled the Universal Commerce Protocol (UCP), an open standard that lets AI agents work across the entire shopping journey, from discovery to purchase to post-sale support. Additionally, Google is introducing new…
Seo Anthony Higman shares a PPC redemption story On episode 336 of PPC Live The Podcast, I speak to Anthony Higman, CEO of AdSquire. Anthony’s career journey is a full-circle story: from starting in a law firm mailroom to running his…
