Do you need to know the opinions of your customers, measure the satisfaction of your teams, or carry out market research? Online surveys are the most direct channel. No barrier. People respond, you get the data, you take action.
I reviewed the 10 Best Survey Creation Tools available in 2026. Updated prices, verified features, recommendations based on your profile. Here we go.
Google Forms It’s the no-brainer choice. Free, unlimited responses, direct sync to Google Sheets for analysis. Small budgets and freelancers love it. Clear interface, no need to code.
Key Features:
- 15+ question types (multiple choice, text, ranking, slider);
- Logical branching (display a question according to the answer);
- Real-time analysis in Sheets, auto charts;
- Easy sharing, no limit on respondents.
Prices: free, unlimited.
Typeform it’s Google Forms but with design. Each survey feels like a conversation, not an admin form. Response rates increase by 30 to 40% just by changing the presentation. Own integrations (Slack, Zapier, HubSpot, Sheets).
Key Features:
- Conversational design (one question at a time, natural);
- Advanced conditional logic;
- 20+ native integrations (Slack, Zapier, HubSpot, Google Sheets);
- Unlimited paid branding, professional themes.
Prices: free (limited to 10 questions), €25 to €83/month (paid plans).
SurveyMonkey he is the versatile leader. 150+ ready-to-use templates, integrated AI analysis (Genius summarizes the results in 3 sentences), multi-channel (email, SMS, web). For SMEs and agencies that send hundreds of surveys per month.
Key Features:
- 150+ survey templates, huge time savings;
- AI Genius that automatically analyzes the results;
- Multi-channel: SMS, email, web, pop-up;
- CRM integrations (Salesforce, HubSpot, Zoho).
Prices: freemium (limited), €96 to €384/year (Standard to Advantage).
Eval&GO it’s French and serious. 100% French platform specialized in customer satisfaction surveys, HR diagnostics, event evaluation. Support in French over the phone (which no one else offers). GDPR compliant. 150,000+ customers use it.
Key Features:
- 20+ question types, logical branching;
- 50+ satisfaction survey templates ready;
- Automatic scoring and personalized messages based on responses;
- Live French support, GDPR, 150k+ customers.
Prices: 14-day free trial, plans on quote (Enterprise).
HubSpot Forms it is the integrated solution for HubSpot CRM users. Zero friction: the survey syncs directly to the CRM, responses can trigger automation workflows (follow-up email, task for an agent). 15% of the market uses HubSpot for this.
Key Features:
- Instant sync to HubSpot CRM;
- Automation workflows (monitoring emails, notifications);
- Progressive profiling (fewer fields for a known contact);
- Included in all HubSpot plans (free at €120/month).
Prices: included in HubSpot, free at €120/month depending on the plan.
LimeSurvey it’s for those who want total control. Open-source, self-hosted or cloud, zero artificial limitations. 30+ question types, 80+ languages, advanced branching. Used by universities and research institutes for 15 years.
Key Features:
- Open-source, self-hosted (complete control);
- 30+ question types, ultra-advanced branching;
- 80+ languages, no limit on respondents;
- API for custom integrations, very reliable.
Prices: free (self-hosted), €25 to €99/month (cloud).
Survicate this is the 2025 revolution: AI that generates your survey for you. You write “I want to know why customers abandon”, Survicate automatically creates the questions. In-app contextual surveys (the right time in the right place). Response rate 3x higher than a traditional survey.
Key Features:
- Generative AI: describe your objective, the survey is created on its own;
- Contextual in-app surveys (optimal timing);
- Automated NPS, CSAT, CES;
- HubSpot, Salesforce, Slack integrations.
Prices: €65+/month (annual), AI generator included.
SurveyLegend it’s design-first. Magnificent surveys, easily customizable from mobile or desktop. Quick creation and responses, automatic analyzes as you go. Ideal for short, engaging surveys.
Key Features:
- Engaging ready-to-use designs, highly customizable;
- Creation from mobile or desktop;
- Easy sharing (email, social, QR code);
- Real-time analysis, graphical reports.
Prices: freemium, €15 to €40/month (paid plans).
Qualaroo it’s made for user research in context. Surveys that appear on your site exactly when it’s relevant (at exit, after an action, etc.). Real-time feedback on the experience, not detached surveys.
Key Features:
- Contextual on-page surveys (personalized timing);
- Short and ultra-targeted surveys;
- Real-time feedback, sentiment analysis;
- Personalization by user segment.
Prices: freemium, €59 to €599/month (paid plans).
ProProfs it’s versatile: surveys, quizzes, tests, forms. 1,000+ ready templates, unlimited branding, 50+ integrations. Good value for money for SMEs who want an all-in-one tool.
Key Features:
- 1,000+ survey/quiz/test templates;
- Simple drag-drop builder;
- Unlimited custom branding;
- 50+ integrations (Zapier, Google Sheets, CRM, etc.).
Prices: free (basic), €20 to €99/month (Standard to Premium).
Quick comparison table
| Tool | Best for | Price | Strong point |
| Google Forms | Easy start | Free | Sheets Integration |
| Typeform | High response rate | €25 to €83/m | Conversational design |
| SurveyMonkey | SMEs / agencies | €96 to €384/year | AI Genius + templates |
| Eval&GO | French + HR | On quote | Support FR, GDPR |
| HubSpot Forms | HubSpot users | Free at €120/m | Direct CRM Sync |
| LimeSurvey | Full control | Free at €99/m | Open-source |
| Survicate | Generative AI | €65+/m | Generates auto survey |
| SurveyLegend | Design + mobile | €15 to €40/m | Engaging designs |
| Qualaroo | Feedback context | €59 to €599/m | In-page surveys |
| ProProfs | Versatility | €20 to €99/m | 1000+ templates |
How to choose your survey tool in 2026
Three questions for you to decide:
1. What is your monthly budget? Free (Google Forms, self-hosted LimeSurvey). Small budget (SurveyLegend, ProProfs €15 to €40/month). Average budget (Typeform, SurveyMonkey, Survicate €25 to €99/month). High budget (Eval&GO, Qualaroo on quote).
2. Which CRM / ecosystem did you use? HubSpot? Take HubSpot Forms (included). Salesforce? ProProfs or LimeSurvey integrate. Google Workspace? Google Forms + Sheets. No CRM? Typeform or SurveyMonkey are the safest bets.
3. What type of AI do you need? Survicate generates the survey for you. SurveyMonkey Genius analyzes your results. The others are classic reporting.
Recommendations by profile
- Solo freelance: Free Google Forms. Or Typeform if you have €30/month;
- SME 10 to 50 employees: SurveyMonkey or Typeform, with HubSpot Forms if you have a CRM;
- Marketing agency: SurveyMonkey (templates, multi-channel) or Survicate (generative AI);
- Large companies: Eval&GO (FR support) or ProProfs (wide integrations);
- Tech startups: Survicate (AI) or Qualaroo (contextual feedback).
The simple rule: short survey means more answers
A 5 minute survey has 3x more responses than a 15 minute survey. No matter the tool, it’s the UX that counts. Short questions, branching to avoid irrelevant questions, clean design.
What tool are you using at the moment? Tell me in the comments what convinced you.