Seo Anthropic clarifies how Claude bots crawl sites and how to block them Anthropic updated its crawler documentation this week, clarifying how its Claude bots access websites and how you can block them. Anthropic’s document explains what each bot does, how it affects AI training and…
Seo How ChatGPT uses SEO to drive growth and revenue Generative search engines like ChatGPT have successfully used SEO as part of their growth strategy, even as the echo chambers of the web claim they’re killing this powerful marketing channel. Let’s take a…
Seo How to read Meta Ads metrics like a system, not a scoreboard Every week, thousands of media buyers perform the same ritual, opening Meta Ads Manager, scanning metrics, and deciding which campaigns and ads were winners and which were losers. If ROAS is positive, they’re…
Seo Google fixed a serving issue with search results Google confirmed it had an issue serving search results earlier this morning at around 1:30 am ET on Wednesday, February 25th. The issue seemed to be fixed very quickly and we didn’t see…
Strategy Créer une marketplace en 2025 en 12 étapes Créer une marketplace vous permet de générer des revenus facilement. Une marketplace est une plateforme de commerce en ligne qui permet à des vendeurs indépendants de proposer leur produits ou services à la…
Seo Google Ad Grants now lets nonprofits optimize for shop visits Google Ad Grants accounts can now optimize for real-world foot traffic. If you use the nonprofit program, you can set “shop visits” as an account-level goal, allowing your campaigns to optimize for in-person…
Seo Merchant Center becomes a central video hub as Google auto-imports content Google’s unified video manager in Merchant Center is no longer empty. After months of showing up in accounts without visible content, the Video Assets section is now automatically populating with sourced videos. Driving…
Seo How to keep your content fresh in the age of AI AI has made publishing faster and easier than ever. And the result is saturation. As AI lowers the barrier to production, the web is filling with content that is technically sound, reasonably optimized,…
Seo Why assistive agent optimization is the next evolution of SEO Search engine optimization (SEO) — be found. Answer engine optimization (AEO) — be the answer. AI engine optimization (AIEO) — be the recommendation. Assistive agent optimization (AAO) — be chosen when no human…
Seo The perfect local business contact page built for Google and conversions When you hear the term “contact page,” you probably think of a simple page containing contact info and maybe a form. I’m here to tell you why that’s a big miss from a…