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Google Merchant Center is investigating an issue affecting Feeds, according to its public status dashboard. The details: Incident began: Feb. 4, 2026 at 14:00 UTC Latest update (Feb. 20, 14:43 UTC): “We’re investigating…

PPC is evolving beyond traditional search. Those who adopt new ad formats, smarter creative strategies, and the right use of AI will gain a competitive edge. Ginny Marvin, Google’s Ads Product Liaison, and…

We all use LLMs daily. Most of us use them at work. Many of us use them heavily. People in tech — yes, you — use LLMs at twice the rate of the…

On episode 352 of PPC Live The Podcast, I spoke to Emina Demiri Watson, Head of Digital at Brighton-based Vixen Digital, where she to shared one of the most candid stories in agency life:…

Automation has long been part of the discipline, helping teams structure data, streamline reporting, and reduce repetitive work. Now, AI agent platforms combine workflow orchestration with large language models to execute multi-step tasks…

Google is updating how it attributes conversions in app campaigns, shifting from the date of the ad click to the date of the actual install. What’s changing. Previously, conversions were logged against the…

Data isn’t just a report card. It’s your performance marketing roadmap. Following that roadmap means moving beyond Google Analytics 4’s default tools. If you rely only on built-in GA4 reports, you’re stuck juggling…

Google Ads is now displaying examples of how “Landing Page Images” can be used inside Performance Max (PMax) campaigns — offering clearer visibility into how website visuals may automatically become ad creatives. How…

I stopped using press releases several years ago. I thought they had lost most of their impact. Then a conversation with a good friend and mentor changed my perspective. She explained that the…