Seo What Google and Microsoft patents teach us about GEO Generative engine optimization (GEO) represents a shift from optimizing for keyword-based ranking systems to optimizing for how generative search engines interpret and assemble information. While the inner workings of generative AI are famously…
Seo Why GA4 alone can’t measure the real impact of AI SEO If you’re relying on GA4 alone to measure the impact of AI SEO, you’re navigating with a broken compass. Don’t misunderstand me. It’s a reasonable launch pad. But to understand how audiences discover,…
Seo How to diagnose and fix the biggest blocker to PPC growth We’ve all been there. A client wants to scale their Google Ads account from €10,000 per month to €100,000. So, you do what any good PPC manager would do: Refine your bidding strategy….
Seo Amanda Farley talks broken pixels and calm leadership On episode 340 of PPC Live The Podcast, I speak to Amanda Farley, CMO of Aimclear and a multi-award-winning marketing leader, brings a mix of honesty and expertise to the PPC Live conversation. A…
Seo Performance Max built-in A/B testing for creative assets spotted Google is rolling out a beta feature that lets advertisers run structured A/B tests on creative assets within a single Performance Max asset group. Advertisers can split traffic between two asset sets and…
Seo Google Ads adds a diagnostics hub for data connections Google Ads rolled out a new data source diagnostics feature in Data Manager that lets advertisers track the health of their data connections. The tool flags problems with offline conversions, CRM imports, and…
Seo What Google is and isn’t showing you Performance Max has come a long way since its rocky launch. Many advertisers once dismissed it as a half-baked product, but Google has spent the past 18 months fixing real issues around transparency…
Seo Why content that ranks can still fail AI retrieval Traditional ranking performance no longer guarantees that content can be surfaced or reused by AI systems. A page can rank well, satisfy search intent, and follow established SEO best practices, yet still fail…
Seo How PR teams can measure real impact with SEO, PPC, and GEO PR measurement often breaks down in practice. Limited budgets, no dedicated analytics staff, siloed teams, and competing priorities make it difficult to connect media outreach to real outcomes. That’s where collaboration with SEO,…
Seo Why most B2B buying decisions happen on Day 1 – and what video has to do with it There’s a dangerous misconception in B2B marketing that video is just a “brand awareness” play. We tend to bucket video into two extremes: The “viral” top-of-funnel asset that gets views but no leads….
