Marketing AI Can AI Agents Actually Use Your Website? What I learned from the Agent Web Compatibility Test A website can be crawlable, indexable, server-rendered, and beautifully marked up; and still be unusable to an AI agent. That is the finding I…
Strategy How to sponsor a YouTube video in 2026? According to HubSpot, the French spend on average 13.2 hours per week to watch videos. YouTube ranks second among the platforms to choose for your influencer marketing, just after TikTok. With its 2.5…
Marketing AI Top 20 des meilleurs logiciels ERP en 2026 À la recherche du logiciel ERP idéal pour booster votre entreprise ? Vous n’êtes pas seul : près de 50 % des entreprises prévoient d’adopter ou de mettre à niveau leur ERP en…
Strategy Les meilleures agences web WordPress pour créer un site Aujourd’hui, une entreprise se doit d’avoir une bonne présence digitale pour présenter ses produits et services, mais aussi pour rester au niveau ou même dépasser ses concurrents. Le site Internet est l’élément phare…
Strategy 5 sites to host and distribute your videos on the internet Summary of the article Hosting a video on your own server can slow down a site and consume a lot of bandwidth The choice of platform depends on your objectives: visibility, marketing, private…
Marketing AI The July 2026 edition of Réacteur is online! On the program for this edition Reactor from July 2026: We warmly thank our 5 authors for their responsiveness and especially the quality of the articles published: Matthieu, Amaury, Frédéric, Clément and Alexis!…
Marketing AI the levers that make the difference Is SEO dead, killed by AI responses? I get asked this question every week, and my answer doesn’t change: no, but it has changed profoundly. Between summaries generated by artificial intelligence that are…
Marketing AI Goossips SEO: Cloudflare & Robots.txt Let us note the distinction between this declarative signal (non-binding) and the real technical blockage of Cloudflare planned at the network level from September 2026, which operates independently of robots.txt. Barry Schwartz points…
Social Media Marketing How to Get Your Social Media Budget Approved in 2026 You’ve built the plan. You know which platforms matter, what the content calendar looks like, and what it will cost to run. Then you send the number up the chain, and it goes…
Strategy Increase the conversion rate of your website with 15 tips Summary of the article Learn best practices to increase your website conversion rate and turn more visitors into customers. A smooth, fast and intuitive user experience promotes engagement and reduces abandonment. Strengthening visitor…
