Marketing AI When children are the target group: How marketing attacks the little ones and what parents should watch out for Photo: Canvapro (See more from: Ann H by Pexels, FamVeld by Getty Images) Today's children grow up in a world where advertising is present at every step – from TV shows to social…
Marketing AI How data and AI are revolutionizing lead generation For a long time, B2B commercial prospecting was based on a simple equation: the more people you contacted, the more likely you were to get an appointment. Excel files, telephone directories, databases purchased…
Marketing AI Google Search Live is coming worldwide Google is expanding its real-time voice and visual search tool to more than 200 countries and territories. The novelty is based on a new multilingual audio model and concretely changes the way in…
Marketing AI The state of AI search for e-commerce How the world's top 100 e-commerce Sites Are Preparing for AI-Powered Discovery executive Summary The e-commerce industry is facing a serious AI visibility crisis. Our comprehensive audit of the world's top 100 e-commerce…
Strategy The Infrastructure Mindset: A Playbook for Scaling AI At WordLift, we’ve helped global enterprises across BFSI, luxury cosmetics, fashion retail, and e-commerce build the semantic infrastructure that makes their content visible to AI agents. Our knowledge graphs now power visibility for…
Strategy Approved platform for publisher vs. business: what are the differences? The market for electronic invoicing was structured into two main categories of Approved Platforms (PA): those intended for final businesses and those specialized for software publishers. Understanding these differences is essential to make…
Seo Are low-quality listicles about to lose their edge in Google Search? If you rank your own product #1 in “best of” listicles, it’s not just a search-quality issue — it may violate FTC rules that took effect in October 2024. Driving the news. As…
Seo Human content is 8x more likely than AI to rank #1 on Google: Study Human-written content dominates Google’s top rankings, appearing in the No. 1 position 80% of the time versus just 9% for purely AI-generated pages, based on a Semrush analysis of 42,000 blog posts. The…
Seo Bing, not Google, shapes which brands ChatGPT recommends In this case study, we went deep instead of broad. We focused on one question: why wasn’t a brand present in a single ChatGPT prompt across ~70 iterations? We chose one prompt: “What…
Seo Higher standards, AI influence, and a web still catching up Is it possible to get an accurate view of the current state of SEO? There have been multiple attempts to reach consensus on what works, predict what might be coming, and identify the…
