Seo How to work with your SEO agency to drive better results, faster Hiring an SEO agency can be a game-changer for brands looking to outshine the competition in search results. That said, an SEO agency is only as good as its partnership with its clients….
Seo Andrea Cruz talks about turning client pressure into growth On episode 341 of PPC Live The Podcast, I speak to Andrea Cruz, Head of B2B at Tinuiti, to unpack a mistake many senior marketers quietly struggle with: freezing when clients demand answers…
Seo Cloudflare’s Markdown for Agents AI feature has SEOs on alert Cloudflare yesterday announced its new Markdown for Agents feature, which serves machine-friendly versions of web content alongside traditional human-facing pages. Cloudflare described the update as a response to the rise of AI crawlers…
Seo Google Ads adds ROAS-based tool for valuing new customers Google Ads is rolling out a feature that lets advertisers calculate conversion value for new customers based on a target return on ad spend (ROAS), automatically generating a suggested value instead of relying…
Seo stop chasing rankings, start building visibility systems SEO is moving out of the marketing silo into organizational design. Visibility now depends on how information is structured, validated, and aligned across the business. When information is fragmented or contradictory, visibility becomes…
Seo Why creative, not bidding, is limiting PPC performance For a long time, PPC performance conversations inside agencies have centered on bidding – manual versus automated, Target CPA versus Maximize Conversions, incrementality debates, budget pacing and efficiency thresholds. But in 2026, that…
Seo How to optimize news content for today’s social-first Google SERP We’re in a new era where web content visibility is fragmenting across a wide range of search and social platforms. While still a dominant force, Google is no longer the default search experience….
Strategy Créer une application Android gratuite : 8 logiciels gratuits Envie de vous lancer dans la création d’une application Android gratuite ? L’avantage de créer une application vous-même, c’est de garder le contrôle sur votre outil. Vous pourrez effectuer toutes les modifications que vous…
Seo The real story behind the 53% drop in SaaS AI traffic As the SaaS market reels from a sell-off sparked by autonomous AI agents like Claude Cowork, new data shows a 53% drop in AI-driven discovery sessions. Wall Street dubbed it the “SaaSpocalypse.” Whether…
Seo If SEO is rocket science, AI SEO is astrophysics In Google AI Overviews and LLM-driven retrieval, credibility isn’t enough. Content must be structured, reinforced, and clear enough for machines to evaluate and reuse confidently. Many SEO strategies still optimize for recognition. But…
