Seo The real story behind the 53% drop in SaaS AI traffic As the SaaS market reels from a sell-off sparked by autonomous AI agents like Claude Cowork, new data shows a 53% drop in AI-driven discovery sessions. Wall Street dubbed it the “SaaSpocalypse.” Whether…
Seo If SEO is rocket science, AI SEO is astrophysics In Google AI Overviews and LLM-driven retrieval, credibility isn’t enough. Content must be structured, reinforced, and clear enough for machines to evaluate and reuse confidently. Many SEO strategies still optimize for recognition. But…
Seo How social discovery shapes AI search visibility in beauty AI search visibility in beauty is increasingly shaped before a prompt is ever entered. Brands that appear in generative answers are often those already discussed, validated, and reinforced across social platforms. By the…
Social Media Marketing How to Create a Social Media Marketing Strategy for Business Jumping into social media marketing for the first time? You’re definitely not alone. As of late 2025, there are 5.6 billion people on social media, which is approximately two-thirds of the global population,…
Seo A 90-day plan for service businesses in 2026 Local search remains one of the strongest drivers of consistent lead flow for service businesses. Outdated SEO tactics are losing impact as Google’s algorithm updates reshape local visibility. Success now depends on disciplined…
Seo Why video is the canonical source of truth for AI and your brand’s best defense The Wild West of web scraping is changing, due in large part to OpenAI’s deal with Disney. The deal allows OpenAI to train on high-fidelity, human-verified cinematic content – intended to combat AI…
Social Media Marketing Instagram Reels Algorithm 2026 and Tips for Better Engagement The algorithm doesn’t care! If Instagram Reels feel harder to predict than they used to, you’re not imagining it. What worked even a year ago doesn’t reliably work now. And this isn’t because…
Seo What is generative engine optimization (GEO)? Generative engine optimization (GEO) is the practice of positioning your brand and content so that AI platforms like Google AI Overviews, ChatGPT, and Perplexity cite, recommend, or mention you when users search for…
Seo Google previews WebMCP, a new protocol for AI agent interactions Google today announced an early preview of WebMCP, a new protocol that defines how AI agents interact with websites. “WebMCP aims to provide a standard way for exposing structured tools, ensuring AI agents…
Seo Google outlines AI-powered, agent-driven future for shopping and ads in 2026 Google is redesigning shopping and advertising around AI-powered, agent-driven experiences, and said speed and certainty will converge for consumers and brands in 2026. In her third annual letter, Vidhya Srinivasan, Google’s VP and…
