Seo Stop competing with your own content Multi-location brands are investing heavily in content. But more content doesn’t automatically mean more growth. I keep seeing the same issue. Each individual location has a blog, and they all cover the same…
Seo Your SEO maturity score doesn’t measure what you think it does The Visibility Governance Maturity Model (VGMM) is about something most SEO programs lack: clear ownership, documented processes, and decision rights that keep your work from being undone by teams who don’t understand it….
Seo AI Mode is Google’s next ads engine — and it already knows how to monetize it As conversational search gains traction, the bigger question isn’t who has more users, but who can monetize them. Google enters this phase with a massive advantage: mature ad systems, deep advertiser adoption, and…
Seo Google AI Overviews now appear on 14% of shopping queries: Report Google’s AI Overviews now appear on 14% of shopping queries, up 5.6x from 2.1% in November 2025, according to new Visibility Labs analysis. Ecommerce brands have been mostly unaffected by AI-driven click loss…
Seo Small publisher search traffic fell 60% over two years: Data Small publishers are seeing sharp traffic declines from AI search experiences, according to new data from thousands of global sites using Chartbeat analytics. The details. Publishers with 1,000 to 10,000 daily pageviews lost…
Seo Google retires several legacy ad format policies Google is cleaning up outdated requirements in Google Ads, reflecting how legacy ad formats have evolved into newer, more automated products. What’s happening. As of March 17th, Google discontinued multiple ad format policies,…
Seo Learn how brands must adapt for AI-driven search Visibility is no longer just about ranking. It depends on whether your content is discovered, evaluated, and selected in AI-driven search experiences. We’re kicking off our new monthly SMX Now webinar series on…
Seo Google brings vehicle feeds to Search campaigns Google is expanding how inventory appears in Google Ads Search campaigns, giving automotive advertisers a more visual, product-rich format directly in text ads. What’s happening. Google Ads now supports vehicle feed integration on…
Seo Where to focus technical SEO when you can’t do it all When technical issues hold your SEO program back, progress stalls. Yet technical SEO remains a top priority for leading SEOs and Google, and a key factor correlated with rankings in Backlinko’s 2026 Google…
Seo From service pages to jobs-to-be-done pages Local SEO has a visibility problem, but it’s not where most teams think. It’s not about rankings for “near me” or service keywords. It’s everything that happens before that moment, when customers are…
