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Google’s AI Mode is increasingly citing Google itself — and often sending users back to another Google search, according to new SE Ranking research. Why we care. AI search is meant to surface…

OpenAI is backing away from putting checkout directly inside ChatGPT. Instead, purchases will shift to retailer apps that connect to ChatGPT, The Information reported. Why we care. ChatGPT aims to be more than…

Google’s Liz Reid, VP and head of Search, drew a clearer line between Google Search and Gemini but said it’s still unclear whether the products will converge, diverge further, or be superseded. The…

Google is reaching out directly to advertisers via email, requiring them to confirm whether their campaigns contain EU political ads — with a hard deadline of March 31st. Why we care. This isn’t…

Until a few years ago, schema helped search engines extract basic facts and display visual enhancements like star ratings and sitelinks.  However, in the AI-driven search world, schema plays a different and fundamental…

Do you think you’re able to answer the question every marketing leader dreads hearing from leadership: “Why isn’t our marketing effort doing more?” How do you even go about answering that? Let’s look…

If I hear “always be testing” one more time, I might scream. It was great advice in 2016. In 2026, it’s a great way to light your budget on fire. That mantra made…

Video advertising has never been easier to distribute. Platforms can deliver impressions and views at an enormous scale across YouTube, paid social, short-form video, and connected TV. But distribution isn’t the same as…