Seo What to do now that AI Overviews turned search into reading sessions Intent still tells you what to write. But when an AI Overview (AIO) lands on the SERP, users no longer behave the same way as classic search. In this memo: AIO compresses five…
Marketing AI Top 10 des meilleurs hébergeurs e-commerce en 2026 Un site e-commerce qui rame, c’est un site e-commerce qui ne convertit pas. Une seconde de chargement en plus, c’est jusqu’à 7% de conversion en moins, et Google sanctionne désormais directement les boutiques…
Seo Google Search Console AI performance reports and controls to block your content in AI responses Google is rolling out new Search Generative AI performance reports within Google Search Console and is also testing the ability to block your content from showing up in AI Mode and AI Overviews…
Seo Google spotlights invalid click credits with new Ads help documentation Google published new documentation highlighting its Invalid Activity Credit Report, bringing renewed attention to a little-known tool that helps advertisers track refunds issued for invalid clicks and interactions. The big picture. It’s unclear…
Seo Google begins testing healthcare ads in AI Mode Google confirmed it is testing healthcare-related ads in AI Mode, marking the latest expansion of advertising into the company’s AI-powered search experiences. The big picture. The test is currently limited to healthcare advertisers…
Seo Google Ads updates terms of service ahead of July 2026 rollout Google is updating its Google Ads Terms of Service to reflect how advertisers’ inputs can be used across AI-powered and automated advertising tools, while reinforcing advertisers’ responsibility for campaign oversight. The big picture….
Seo Microsoft releases Web IQ, powered by Bing but designed for how AI-agents search Microsoft has released its new grounding API named Web IQ. Web IQ is a “suite of AI-native grounding APIs built for the agentic era, connecting AI systems and agents to fresh, real-world intelligence…
Seo How SEO turns customer success into AI-readable proof SEO has expanded beyond conversion into the operational side of the business, because that’s where the signals AI engines increasingly rely on get created. When AI systems decide whether to recommend a brand,…
Seo Why high-ROAS campaigns don’t always deserve more budget It’s one of the best “problems” you can have in paid media. You’re running a campaign that delivers on every front. Cost per acquisition is strong. Return on ad spend is exceptional. Lead…
Seo Google May 2026 core update rollout is now complete Google has confirmed that the Google May 2026 core update has finished rolling out. The second core update of 2026 started on May 21, 2026 and took about 12 days to roll out…