Marketing AI Goossips SEO: LCP & AI Overviews Goossip #1 LCP: be careful to optimize the right element John Mueller highlighted the Nuvemshop study published on web.dev, to illustrate a common pitfall: the idea that customizable layouts can distort the element…
Marketing AI My honest opinion (Full review 2026) A single software to manage a company’s sales, invoicing, accounting, stock, e-commerce site and HR: this is the promise ofOdoo. This Belgian open source ERP claims nearly 15 million users in the world…
Marketing AI How anime became the new visual language of the internet Photo source: CanvaPro (Image by Magnific_ArtPhoto_studio) The crossing of the arms, the twinkle in the eye, the dramatic pause before the big reveal. Gestures, which only a few years ago belonged mainly to…
Social Media Marketing How to Speed Up Social Media Client Onboarding with Claude A new client just asked you the question every agency owner hears in week one. “So when do posts actually start?” You have their signature. You have their first payment. But there’s still…
Marketing AI How TulipoBox gained authentic content, a new audience and 100% recommendation from female testers through Action Testing One box, children immersed in activities and mothers who could drink a hot coffee for a while. That’s how the TulipoBox action testing looked like in real households. The campaign showed that trust,…
Marketing AI Domain name: .com, .fr, .bzh… how to choose the right extension for your site? What to remember: The choice of a domain name extension is never neutral: it sends a signal to Internet users and sometimes to search engines. The .com remains a reflex for many French…
Strategy Les meilleurs agents IA pour le support client e-commerce Des réponses rapides et cohérentes constituent le pilier d’un support client solide dans le e-commerce. Les agents IA jouent un rôle central sur ce point, en assistant les équipes humaines et en automatisant…
Strategy How to break into TikTok in 2026? Guide to going viral With over a billion active users, break through on TikTok requires you to precisely meet the criteria of its recommendation algorithm. Forget luck: a video’s visibility depends on measurable technical and behavioral signals….
Social Media Marketing How to Build a Bluesky Brand Community with Starter Packs You can publish great content on Bluesky every week and still feel invisible. That’s because most brands bring the same playbook they use on LinkedIn, X, or Instagram — grow followers, post consistently,…
Social Media Marketing How to Build a Social Media Community (ICP-First Guide) A client messages you. “We have 40,000 followers. Why isn’t anyone buying?” You don’t have a good answer, because you’ve been running the same community playbook on this account that you run on…
