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Microsoft Advertising expands LinkedIn profile targeting to CTV

Microsoft Advertising is bringing LinkedIn profile targeting to connected TV campaigns, giving advertisers a new way to blend professional audience data with streaming inventory. The announcement was made by Product Liaison Navah Hopkins…

Seo

Google expands Ads API testing tools in v24.1 release

Google released version 24.1 of the Google Ads API, introducing deeper reporting segmentation, expanded experiment support, and new security features as advertisers continue adapting to increasingly automated campaign environments. The update also prepares…

Marketing AI

Goossips SEO: Drop in indexing

Some information on Google (and sometimes Bing) and its search engine, gleaned here and there unofficially in recent days, with on the program this week some answers to these questions: What explains the…

Seo

Google Analytics adds AI Assistant channel to measure AI traffic

Google Analytics added a new AI Assistant channel that tracks traffic from chatbots like ChatGPT, Gemini, and Claude. The update should help you measure visits from AI assistants without using custom filters or…

Seo

How to prioritize technical SEO fixes by business impact

You just ran a crawl of your website. The report flags hundreds of technical issues, many marked by your tool of choice as high priority. You map out a plan based on best…

Seo

Your client sent ChatGPT SEO advice: Here’s how to respond

“Hi Frank, I had ChatGPT look at our SEO and it has a bunch of recommendations. Can you take care of this for us?” We’re all getting some version of this email from…

Seo

3 ways to turn LinkedIn into a B2B AI discovery engine

LinkedIn has always been a key driver for B2B discovery, but over the past few years, a new layer of upper-funnel clout has developed: the platform’s influence on AI search citations. LLMs are…

Social Media Marketing

How to Scale Your Social Media Approval Process From 5 Clients to 50

What works at 5 clients breaks at 20. What breaks at 20 collapses at 50. Not because your team gets worse. Because the process you built at 5 clients was never a process….

Seo

how web.run and fan-out queries shape AI visibility

When OpenAI switched default models on March 4, the number of websites cited per response dropped by a fifth, and never recovered. But the citation drop is only part of the story. We…

Social Media Marketing

Best Time to Post on YouTube in 2026 (301K Videos Analyzed)

You’ve spent hours on a video. Good thumbnail. Solid title. You hit publish and nothing happens. Two days later, a similar video from a smaller channel blows past yours. Same niche. Better timing….