Marketing AI Codified operations: building the knowledge level needed for AI agents Here’s a question most marketing teams haven’t asked yet: What does your brand look like to an AI agent? Not to any customer. Not for any search engine. To the system that is…
Marketing AI Goossips SEO: LCP & AI Overviews Goossip #1 LCP: be careful to optimize the right element John Mueller highlighted the Nuvemshop study published on web.dev, to illustrate a common pitfall: the idea that customizable layouts can distort the element…
Marketing AI My honest opinion (Full review 2026) A single software to manage a company’s sales, invoicing, accounting, stock, e-commerce site and HR: this is the promise ofOdoo. This Belgian open source ERP claims nearly 15 million users in the world…
Marketing AI How anime became the new visual language of the internet Photo source: CanvaPro (Image by Magnific_ArtPhoto_studio) The crossing of the arms, the twinkle in the eye, the dramatic pause before the big reveal. Gestures, which only a few years ago belonged mainly to…
Marketing AI How TulipoBox gained authentic content, a new audience and 100% recommendation from female testers through Action Testing One box, children immersed in activities and mothers who could drink a hot coffee for a while. That’s how the TulipoBox action testing looked like in real households. The campaign showed that trust,…
Marketing AI Domain name: .com, .fr, .bzh… how to choose the right extension for your site? What to remember: The choice of a domain name extension is never neutral: it sends a signal to Internet users and sometimes to search engines. The .com remains a reflex for many French…
Marketing AI Top 10 of the best advertising agencies in 2026 Do you have a site or blog that’s attracting traffic, and you’re wondering how to turn it into revenue? THE advertising agencies are the simplest answer. Their principle: they create the link between…
Marketing AI Why business Instagram accounts are losing the battle for trending sounds Photo source: CanvaPro (Image by Magnific) While content creators can use almost any popular song on Instagram, business accounts are severely limited in their choice of music. At first glance, this is a…
Marketing AI Your product pages are making promises your feed can’t keep If you sell online, two systems are quietly deciding how your products will look. Google: Yours merchant center to feedand this structured data Sitting in your page code. Buyers never see either one…
Marketing AI Google review: a third of French customers never get a response What to remember: The average response rate to reviews stagnates at 67% in France, with strong sectoral disparities: 93% for personal services compared to only 41% for the hotel industry. An establishment profile…
