Seo What Google is and isn’t showing you Performance Max has come a long way since its rocky launch. Many advertisers once dismissed it as a half-baked product, but Google has spent the past 18 months fixing real issues around transparency…
Seo Why content that ranks can still fail AI retrieval Traditional ranking performance no longer guarantees that content can be surfaced or reused by AI systems. A page can rank well, satisfy search intent, and follow established SEO best practices, yet still fail…
Seo How PR teams can measure real impact with SEO, PPC, and GEO PR measurement often breaks down in practice. Limited budgets, no dedicated analytics staff, siloed teams, and competing priorities make it difficult to connect media outreach to real outcomes. That’s where collaboration with SEO,…
Seo Why most B2B buying decisions happen on Day 1 – and what video has to do with it There’s a dangerous misconception in B2B marketing that video is just a “brand awareness” play. We tend to bucket video into two extremes: The “viral” top-of-funnel asset that gets views but no leads….
Seo Google & Bing don’t recommend seperate markdown pages for LLMs Representatives from both the Google Search and Bing Search teams are recommending against creating separate markdown (.md) pages for LLM purposes. The purpose is to serve one piece of content to the LLM…
Seo Your local rankings look fine. So why are calls disappearing? For many local businesses, performance looks healthier than it is. Rank trackers still show top-three positions. Visibility reports appear steady. Yet calls and website visits from Google Business Profiles are falling — sometimes…
Seo Google releases February 2026 Discover core update Google has released the February 2026 Discover core update, which focuses specifically on how content is surfaced in Google Discover. “This is a broad update to our systems that surface articles in Discover,”…
Seo Google Ads no longer runs on keywords. It runs on intent. Most PPC teams still build campaigns the same way: pull a keyword list, set match types, and organize ad groups around search terms. It’s muscle memory. But Google’s auction no longer works that…
Seo Google says AI search is driving an ‘expansionary moment’ Google Search is entering an “expansionary moment” driven by longer queries, more follow-up questions, and growing use of voice and images. That’s according to Alphabet’s executives who spoke on last night’s Q4 earnings…
Seo How AI is reshaping local search and what enterprises must do now AI is no longer an experimental layer in search. It’s actively mediating how customers discover, evaluate, and choose local businesses, increasingly without a traditional search interaction. The real risk is data stagnation. As…
