Seo Ginny Marvin clarifies AI Max, AI Search ads and what advertisers should prioritize after GML Google Marketing Live may be over, but advertisers still have questions. To help answer some of the biggest ones, Google Ads Liaison Ginny Marvin joined Julie Bacchini and the PPC Chat community for…
Seo Publishers push Common Crawl to stop collecting content for AI training Digital Content Next (DCN) sent the Common Crawl Foundation a cease-and-desist letter demanding that it stop scraping and distributing protected publisher content. The U.S. trade group, which represents major digital publishers (e.g., the…
Seo How to make prompt tracking much more accurate By now, you understand that LLMs are probabilistic systems and that AI answers are highly variable. That fact has convinced a lot of people that prompt tracking is extra noise. But discounting prompt…
Seo Google can be directly liable for false AI Overview claims: German court Google can be directly liable for false claims in AI Overviews, a German court ruled. The Regional Court of Munich found that AI-generated summaries are Google’s own content and not protected as traditional…
Seo How to make SEO reports more actionable SEO reports often contain solid research, including keyword data, technical findings, competitor insights, content gaps, and recommendations. The problem starts when stakeholders finish reading and still don’t know what should happen next. For…
Seo How real people actually prompt AI — and what it means for GEO Most people aren’t using AI the way GEO discussions often assume. Two surveys of AI users conducted by Stella Rising found that many prompts still look remarkably similar to traditional search queries. (Disclosure:…
Seo 11 PPC errors uncovered in recent B2B audits As algorithms take over ad platforms, truly expert marketers are being scrutinized — and rightly so. Managing ad accounts looks very different today than it did even a few years ago. Platforms have…
Strategy the guide to managing your professional finances simply As a freelancer, each decision directly impacts the balance of your activity. Without a method, financial management quickly becomes confusing. Expenses pile up, charges arrive without warning and you are flying blind. Tracking…
Seo Google zero-click searches reach 68% in early 2026: Study Google searches ended without a click 68.01% of the time in the U.S. during the first four months of 2026, according to new SparkToro research based on Similarweb clickstream data. That’s up from…
Seo How AI forms opinions about your brand AI forms opinions about your brand from what it can see online. That’s your digital footprint. The problem is that AI often sees only fragments of your business. It sees your website, content,…
