Seo PPC mistakes that humble even experienced marketers Every seasoned PPC pro carries a few scars — the kind you earn when a campaign launches too fast, an automation quietly runs wild, or a “small” setting you were sure you checked…
Seo Google pushes AI Max tool with in-app ads Google is now promoting its own AI features inside Google Ads — a rare move that inserts marketing directly into advertisers’ workflow. What’s happening. Users are seeing promotional messages for AI Max for…
Seo Bing Webmaster Tools officially adds AI Performance report Microsoft today launched AI Performance in Bing Webmaster Tools in beta. AI Performance lets you see where, and how often, your content is cited in AI-generated answers across Microsoft Copilot, Bing’s AI summaries,…
Seo How to make automation work for lead gen PPC B2B advertising faces a distinct challenge: most automation tools weren’t built for lead generation. Ecommerce campaigns benefit from hundreds of conversions that fuel machine learning. B2B marketers don’t have that luxury. They deal…
Seo Why governance maturity is a competitive advantage for SEO Let me guess: you just spent three months building a perfectly optimized product taxonomy, complete with schema markup, internal linking, and killer metadata. Then, the product team decided to launch a site redesign…
Seo Why PPC measurement feels broken (and why it isn’t) If you’ve been managing PPC accounts for any length of time, you don’t need a research report to tell you something has changed. You see it in the day-to-day work: GCLIDs missing from…
Seo How SEO leaders can explain agentic AI to ecommerce executives Agentic AI is increasingly appearing in leadership conversations, often accompanied by big claims and unclear expectations. For SEO leaders working with ecommerce brands, this creates a familiar challenge. Executives hear about autonomous agents,…
Seo What repeated ChatGPT runs reveal about brand visibility We know AI responses are probabilistic – if you ask an AI the same question 10 times, you’ll get 10 different responses. But how different are the responses? That’s the question Rand Fishkin…
Seo Reddit says 80 million people now use its search weekly Eighty million people use Reddit search every week, Reddit said on its Q4 2025 earnings call last week. The increase followed a major change: Reddit merged its core search with its AI-powered Reddit…
Seo OpenAI starts testing ChatGPT ads OpenAI confirmed today that it’s rolling out its first live test of ads in ChatGPT, showing sponsored messages directly inside the app for select users. The details. The ads will appear in a…
