Marketing AI The June 2026 edition of Réacteur is online! On the program for this edition Reactor from June 2026: We warmly thank our 6 authors for their responsiveness and above all the quality of the articles published: Indiana Aflalo, Lou Pichard, David…
Marketing AI The step-by-step guide to launching your push notifications You receive push notifications every day on your phone and your browser. However, on the marketing side, it is still an under-exploited channel by the majority of French companies. It’s a shame, because…
Marketing AI SEO + GEO: a new white paper to understand LLMs and better influence them How to make SEO and GEO coexist intelligently? It is precisely to answer this question that Maxime Doki-ThononCEO of RocketLinks, and Sylvain PeyronnetSearch specialist and CEO of Babbar, have co-written a reference white…
Social Media Marketing How to Rebrand on Social Media Using 3 Real World Examples Gap spent $100 million on a new logo and reversed it in six days. Twitter became X and lost over $4 billion in brand value within a year. Instagram changed its icon, watched…
Social Media Marketing How to Fix Your Social Media Client’s Organic Reach in 30 Days You pulled a client’s analytics on Monday morning and something was off. Reach was down, not a little, but a lot. The posting schedule hadn’t changed. The content strategy hadn’t changed. Nothing in…
Strategy Les 10 meilleurs sites de traduction à utiliser en 2026 Aujourd’hui, il existe de nombreuses solutions de traduction gratuite en ligne. Nous pratiquons et nous sommes confrontés de plus en plus régulièrement aux langues étrangères (notamment l’anglais). Il est important d’utiliser des outils…
Marketing AI Google Discover sur Minecraft.fr : 16 mois de data décortiqués Il y a quelques semaines, j’ai publié un dossier sur l’impact des IA sur le trafic de Minecraft.fr. À la fin de cet article, j’avais glissé un point qui méritait son propre dossier…
Marketing AI LinkedIn will start paying regular people to post. Slovak women have a head start if they start now LinkedIn just took the biggest step toward paying creators in its history. He launched the Creator Marketplace – a place where brands will directly choose the people they want to work with. It…
Marketing AI Automate SEO Workflow with Wordlift MCP for Marketing Teams The real cost of the “too many caps” problem Visit a lean small or medium-sized marketing team today and you’ll see the same thing: one or two people trying to do everything. A…
Marketing AI Top 10 des meilleures IA locales en 2026 Et si votre intelligence artificielle tournait directement sur votre ordinateur, sans jamais envoyer la moindre donnée dans le cloud ? Pas d’abonnement, pas de serveur américain, pas de fuite de documents confidentiels. C’est…