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Google updated its YouTube and Discover Feed ad requirements as of April 2026 to clarify how election-related ads are handled, without changing how the rules are enforced. Why it matters. Advertisers using YouTube…

Google is experimenting with video ads inside the local pack, signaling a shift toward more immersive, visual formats in location-based search. Driving the news. The test was spotted by Anthony Higman, who shared…

Every digital PR (DPR) team’s been there: New data drops and the team huddles while someone stares at a blank Google doc spiraling over angles and journalist targets. Eventually, a pitch limps out…

In 2026, news SEO content performance isn’t just defined by page views and clicks — brand awareness is taking center stage. With the emergence of multimodal search, digital editorial strategy is no longer…

Back in December, Google began showing read more links on some of the search result snippets within Google Search. Today, Google published new documentation around best practices on how to show Read more…

Rand Fishkin didn’t get into SEO because he saw the future. He got into it because he had no choice. In the early 2000s, Fishkin helped run a small web business with his…

If you know anything about Google Ads Asset Studio, you’ve heard the hype: “Google just killed every excuse for not running video ads.” “Total game changer! You don’t need a production budget anymore.”…

You’ve audited your client’s website and compiled performance data. You’ve identified what’s working, what can be improved, and your recommendations for future strategies. But how do you turn that data into a presentation…

AI has quickly become the most overconfident line item in the modern marketing roadmap. Budgets are shifting. Teams are being restructured. Vendors are being evaluated almost exclusively through the lens of how “AI-powered”…