Seo OpenAI starts testing ChatGPT ads OpenAI confirmed today that it’s rolling out its first live test of ads in ChatGPT, showing sponsored messages directly inside the app for select users. The details. The ads will appear in a…
Seo Google AI Mode doesn’t favor above-the-fold content: Study Google’s AI Mode isn’t more likely to cite content that appears “above the fold,” according to a study from SALT.agency, a technical SEO and content agency. After analyzing more than 2,000 URLs cited…
Seo A preview of ChatGPT’s ad controls just surfaced A newly discovered settings panel offers an first detailed look at how ads may work inside ChatGPT — including how personalization and privacy controls are designed. Driving the news. Entrepreneur Juozas Kaziukėnas discovered…
Seo What Google and Microsoft patents teach us about GEO Generative engine optimization (GEO) represents a shift from optimizing for keyword-based ranking systems to optimizing for how generative search engines interpret and assemble information. While the inner workings of generative AI are famously…
Seo Why GA4 alone can’t measure the real impact of AI SEO If you’re relying on GA4 alone to measure the impact of AI SEO, you’re navigating with a broken compass. Don’t misunderstand me. It’s a reasonable launch pad. But to understand how audiences discover,…
Seo How to diagnose and fix the biggest blocker to PPC growth We’ve all been there. A client wants to scale their Google Ads account from €10,000 per month to €100,000. So, you do what any good PPC manager would do: Refine your bidding strategy….
Seo Amanda Farley talks broken pixels and calm leadership On episode 340 of PPC Live The Podcast, I speak to Amanda Farley, CMO of Aimclear and a multi-award-winning marketing leader, brings a mix of honesty and expertise to the PPC Live conversation. A…
Seo Performance Max built-in A/B testing for creative assets spotted Google is rolling out a beta feature that lets advertisers run structured A/B tests on creative assets within a single Performance Max asset group. Advertisers can split traffic between two asset sets and…
Seo Google Ads adds a diagnostics hub for data connections Google Ads rolled out a new data source diagnostics feature in Data Manager that lets advertisers track the health of their data connections. The tool flags problems with offline conversions, CRM imports, and…
Seo What Google is and isn’t showing you Performance Max has come a long way since its rocky launch. Many advertisers once dismissed it as a half-baked product, but Google has spent the past 18 months fixing real issues around transparency…
