Marketing AI Google Core Update of March 2025: and again! Should we be worried? No, this is a classic Google update whose goal is not to penalize sites, but to promote the best content. In other words, if you see a drop, it…
Marketing AI la plateforme d’agents IA de Google Le 19 mai 2026, lors de Google I/O, Google a dévoilé Antigravity 2.0, une nouvelle application desktop agentique pour les développeurs. Et le moins qu’on puisse dire, c’est que ce lancement a fait…
Seo Google appears to be testing new branded search controls in AI Max campaigns Advertisers may soon have more control over how AI Max campaigns participate in branded searches — addressing a main concern marketers have raised since the campaign type launched. What’s happening. Some advertisers are…
Seo Matt McGee on the Wild West days of SEO Matt McGee was the former Editor-in-Chief at Search Engine Land, technically my boss at this site, for a period of time. I had the honor of interviewing Matt McGee, where we spoke about…
Marketing AI YouTube in LLMs: the study that shakes up certainties A new study from Minddex has just shaken up the certainties of SEO on YouTube. Out of 55,631 quotes analyzed, AI models like ChatGPT, Perplexity or Gemini do not work at all like…
Seo Google Ads launches built-in lead management dashboard Google is bringing lead management directly into Google Ads, giving advertisers a centralized place to track, qualify and manage Google-hosted form leads while feeding higher-quality conversion signals back into its AI bidding systems….
Seo How to train Claude to sound like your brand It’s a beautiful time to be in content marketing. AI writes your blog posts. It drafts your meta descriptions. It can knock out a month of social captions before your coffee goes cold….
Seo How to structure paid social creative testing for better performance Creative testing has become a volume game in paid social, but producing more ads doesn’t automatically improve performance. When accounts become flooded with minor variations, budgets fragment, learning phases stretch longer, and performance…
Seo Why every AI search platform is now agentic and what that means for your content Two and a half years ago, I wrote an article for Search Engine Land about how retrieval-augmented generation (RAG) was the future of search. That piece argued that RAG was not Google’s reactive answer…
Seo Why your B2B PPC metrics may be lying to you B2B PPC advertisers have more options than ever for measuring success. In the past, you had to rely on form-fill data alone. Now, you can feed a wealth of offline conversion data into…
