According to a member of Google's legal team, less than 1% of youtube videos come by Google Search Click.
Citation. According to what Attorney John Shamidlin said here Angan news service,
- “Less than 1% scenes on YouTube come from those who click [search] The link, “Williams and the Attorney John Shamidlin of Konoli, who represented Google, said in court.
Why do we care? This is the first time this figure has been publicly manifested, as far as I know. This can be 100% true. Most people find and watch direct videos on YouTube, through the recommendation algorithm of YouTube search or youtube.
But. Google YouTube finds too much self-reliant. It is difficult to imagine that Google search results will show videos at major locations if the video has not been clicked and seen.
Google vs Rumble. Last week the statistics were revealed in the federal court, before another antitrust trial against Google would be brought – this time by Rumble, a rival video platform.
Rumble is arguing that “a rival cannot expect to compete” when Google gives preference visibility to YouTube – especially on mobile, but especially when Google ranks the video on the video on the video, Even when Rumble's name appears in the search query.
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About the author
Danny Goodwin search engine is the editorial director of Land and Search Marketing Expo – SMX. He joined the search engine land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages the SME (subject matter expert) program of the search engine land. He also helps in programming US SMX events.
Goodwin has been editing and writing the latest developments and trends in search and digital marketing since 2007. He was the first search engine journal Executive Editor (from 2017 to 2022), Momentology Managing Editor (from 2014-2016) and Editor of Khoj. Engine Watch (from 2007 to 2014). He has spoken in several major search conferences and virtual programs, and has been sour for his expertise by a wide range of publications and podcasts.