Seo Google zero-click searches reach 68% in early 2026: Study Google searches ended without a click 68.01% of the time in the U.S. during the first four months of 2026, according to new SparkToro research based on Similarweb clickstream data. That’s up from…
Seo How AI forms opinions about your brand AI forms opinions about your brand from what it can see online. That’s your digital footprint. The problem is that AI often sees only fragments of your business. It sees your website, content,…
Seo What server logs reveal that SEO tools miss For large websites, server logs often reveal technical SEO problems long before rankings decline. They show how search engines crawl your site, where crawl budget gets wasted, how quickly servers respond, and whether…
Seo Why your brand campaign may not be ready for AI Max Not long ago, broad match was positioned as the future of paid search. Today, that role belongs to AI Max. Over the last few months, I’ve heard repeated recommendations to enable AI Max…
Seo Google adds new Performance Max asset testing tools Google is expanding experimentation capabilities in Performance Max, giving advertisers more ways to test creative assets and measure campaign performance before making large-scale changes. What’s happening. Google is rolling out new asset experiments…
Seo OpenAI to expand ChatGPT ads to new markets & test multi-advertiser placements OpenAI is expanding its advertising ambitions inside ChatGPT, beginning an early test that allows multiple advertisers to appear within a single ad placement. What’s happening. The company is testing multi-advertiser ad units across…
Seo Google to update Local Services Ads policies in July Google is changing the rules framework that governs Local Services Ads, updating policy language and aligning advertiser requirements with its new badge system. What’s happening. On July 6th Google will update its Local…
Seo The problem with AI share of voice and 3 metrics that matter more Traditional share of voice (SOV) is effectively obsolete, yet many organizations have replaced it with an equally flawed successor: AI share of voice. Software vendors now claim to measure brand visibility across ChatGPT,…
Seo Google AI Brief may be the replacement keywords never had People have been calling the keyword dead since at least 2010. Yet here we are in 2026, still using keywords to show ads on Google. Advertisers weren’t wrong to equate the loss of…
Seo Stop looking for the perfect PPC budget split Most PPC budget discussions focus on finding the right split between brand awareness and conversion-focused campaigns. That’s usually the wrong goal. The optimal balance changes constantly based on business stage, market saturation, seasonality,…
