Seo Ginny Marvin on AI in search, PPC trends, and Google Ads evolution Ginny Marvin didn’t get into PPC because she had a grand plan. She got into it because she was ready to start again. After years working in print publishing and ad sales marketing,…
Seo Pete Bowen talks about why Google Ads is not just about clicks On PPC Live The Podcast, I spoke with Peter Bowen, a Google Ads specialist with nearly 20 years of experience and a strong focus on B2B lead generation. Pete shared two major lessons…
Seo 77% use AI to shop. Nearly 1 in 3 won’t let it spend. Editor’s note: This research was conducted by Exploding Topics, the trend discovery platform owned by Semrush, and is republished here with permission. Data is drawn from a proprietary survey of 1,009 US consumers….
Seo Adthena launches Google Ads-to-ChatGPT conversion tool As ad dollars begin shifting toward ChatGPT, ad tech firms have started working to make that transition as seamless as possible. What’s happening. Adthena launched a new tool, AdBridge, designed to convert existing…
Seo Bing Webmaster Tools teases new AI reporting updates Microsoft teased new AI reporting features within Bing Webmaster Tools that enhance the AI performance reports and other reports around AI. The new features that were showcased include citation share, grounding query intent,…
Seo 7 lessons switching from agency to in-house SEO If you’re reading this, you’re likely an SEO aficionado like me. I’m a seasoned SEO with 10+ years of agency experience. Being on the agency side gave me deep SEO expertise, exposure to…
Seo What are you optimizing for in paid search when keywords matter less? Paid search platforms are getting better at deciding who should see your ads, often without relying on the keywords you choose. As that shift accelerates, optimization is moving away from query-level control and…
Seo A practical framework for Spanish markets in AI search AI systems are getting better at generating Spanish. They’re not getting better at understanding Spanish markets. What we’re seeing instead is a consistent pattern: more than 20 Spanish-speaking countries collapsed into a single…
Seo Customers want personalized marketing. Why can’t most brands deliver? Think about the last time you binged those true crime documentaries. The next time you opened your streaming app, the homepage likely shifted. Investigative series rose to the top. Maybe a notification alerted…
Seo Google AI Overviews CTR shows early signs of recovery: Study After bottoming out at 1.3% in December 2025, the click-through rate (CTR) on Google’s AI Overviews climbed to 2.4% in February 2026. That’s an 85% jump in two months, according to new data…
