64% Consumers prefer to buy online. And social networks are among the first places they turn to get in touch with brands and find information on products.
The best salespeople have understood this: 90% use social selling. Moreover, they recognize obtaining 45% of more sales opportunities thanks to this strategy. 64% of them even reach their monthly objective thanks to this.
So, how can we take advantage of the fantastic benefits of this method? We give you all the secrets to become a social selling pro!
1. Choose your canals
Tiktok, Facebook,, Instagram,, Pinterest,, LinkedinX / Twitter… there is no shortage of social networks! They all offer commercial opportunities but in very different aspects.
Each platform has its own group of users with their particularities and their habits of use and consumption.
To choose social networks relevant to your activity carry out a survey of your customers:
- Where do they seek information before purchasing?
- What social network do they prefer to communicate with companies?
- What type of content does they like to consult?
See also On what social networks your competitors are presentas well as their performance.
2. Create expert content
To stand out like a pro, you must offer value content to its audience on social networks. Everything that a social selling pro publishes or sharing remains precious, relevant, informative and interesting. You have to give your hearing reasons to stay.
The objective is to create engagement within a qualified community, to encourage conversations, but also traffic on your landing pages. Whether you share a blog post, a white paper, a video, an infographic or any other content typesubjects must deal with a problem with your audience.
These are the basics of social selling.
Also discover the infographic: Social Selling, how to initiate a strategy that works?
3. Show who you are
The social selling pro is easily identifiable by users of social networks.
The photo of your account must represent you first. In the world of social selling, favor a Professional photo, on a white or natural background. Avoid selfies with filters, fun or grimaces.
In a second step, Value your business in biography and visuals. Your publications must be imbued with the values and culture of the company for which you work.
The success of social selling depends on your ability to become a real ambassador for the services of your business.
4. Speak with customers
The fundamental principle of social selling is to develop a significant link with prospects and customers. No need to want to sell from the start of the relationship. The objective is to establish a relationship of trust by dialogue with them.
Take the opportunity to identify their fears, concerns, needs and desires. Then adapt your content accordingly, to become a reference for your market.
Read also: Social Selling: How to contact LinkedIn?
5. Think further than social networks
Very often, social selling is assimilated only to social networks. But this strategy is more complete. It is a question of interacting with consumers each time you can, in various places.
Think of professional events, fairs, forums or discussion groups. These spaces, whether physical or virtual, allowExpand your network and bring new contacts to your social networks, as well as in your hubs lead nurturing.
Another technique is to publish articles on your own professional blog, or directly on LinkedIn, if your audience is present. You can also intervene as guest at the influencers in your sector.
Social Selling consists, above all, to create a relationship with your audience. To master this strategy, think about the medium and long term, taking the time to dialogue with your prospects. Offer added value to advance, step by step, your contacts in the conversion tunnel.
You can also call on services of a community manager To interact with your audience on social networks on a daily basis. Post your project on Coder.com And quickly receive the quotes from freelancers.