Too many mobile applications focus on the development of the application and not on marketing. However, for your application to be a financial success, users must download it.
Create an application And putting it on the App Store or Google Play Store is only the start. Once the application is available, you must promote it to your target audience. Among the dozens of channels for promoting a mobile application, the landing page is created for a specific purpose: to encourage visitors to take action.
To sharpen the knowledge of novice designers, we have drawn up a list of 12 tips to create a landing mobile application page that converts.
What is a landing page?
If you are not familiar with this concept, here is a brief definition. As well valid for websites that mobile applications, a Landing page or landing page is a web page to which Internet users access for a specific purpose.
It may be a question of downloading a Lead Magnet (customer magnet) or access a paid offer. In any case, she has A single objective that can be diverse : Install an application, harvest emails, request a quote, buy a product, etc.
If certain elements are common to the classic landing pages and those of mobile applications, others will be more specific.
Read also: 7 tips for increasing conversions on your landing page
How to create an efficient landing page for its application?
The landing page of a mobile application requires some particularities compared to a traditional landing page. For example, it is much more likely that the Internet user has accesses it from his mobile (even if the desktop version should not be overlooked). Let's review the attention points to create a Landing Mobile Application page.
1. Define the Landing page lens of your app
Before you start creating your superb landing page for your mobile application, you need to know why you want it first. An excellent landing page must have a clear and measurable goal. This will help you find the best style for writing, the elements to include and the type of landing page to use.
It is important to stick to a single objective, both because it minimizes the choice offered to your visitors and because it facilitates the creation of a really effective landing page.
Thus, your action button (CTA) can lead visitors to:
- Subscribe to a waiting list
- Register for a free trial
- Download your application
- Register for an online event
- Buy a seasonal pass
- Buy in-game currency
2. Choose an application to create landing pages
It is faster and less expensive to choose a pre -established landing page model than to start from scratch. You can take inspiration from its layout.
Most Applications No code for creation of landing pages offer a wide range of models that can be used to save time and efficiency. Browse the available models and select the one that best suits your needs.
Use a Tool to create landings pages Rather than doing everything yourself.
3. Share short
A direct message and a Minimalist design are the keys to an efficient landing page. Be sure to use only one CTA so as not to disturb your visitors. Your landing page must include a clear action button that draws attention. Use a contrasting color to make it more efficient.
Design the page without congestion or distraction
Make sure the button is large enough so that there is no doubt about the place to go to take advantage of your offer. You can integrate the Z-Pattern and the F-Pattern Eye movement to decide the button location.
Make the title match with the CTA
Incorporate clear titles and active vocabulary. A clear value proposal will determine the conversion rate of your dismissal page. If a visitor does not immediately understand what your application offers and why he should have it (or find out more about it), you have lost it. At best, apply the strategy Kiss(Keep it simple and stupid or short).
For example, the landing of mobile game Hearthstone is going straight to the point: playing!
Read also: 5 content to be created to succeed in your product launch
4. Start with the mobile version of the Landing Page
Very often, theDevelopment of a landing page is done on Desktop. However, the majority of your customers use their mobile to find you.
This is why we recommend that you Start with the construction of the mobile version.
This will allow you to optimize both your efforts and your chances of conversion.
After all, a mobile application is designed, by definition for smartphones and not computers, right?
5. Care the design of the landing page
You can opt for sober or bright colors. You can also integrate one or more images.
In any case, it is essential to maintain a clear, ventilated environment, which allows the visitor to feel comfortable.
The too full of visual information will have the same effect as too dense text. Saturation and very often the visitor's flight.
Prefer a full screen image (Hero) rather than a multitude of small photographs. This is for example what the application of sharing on IFTTT social networks did.
6. Insert video to make you want
Users like See what they are about to buy or download.
What could be better than a video to show the application in action and thus highlight its flagship features?
7. Social proof
Social proof is An essential element of a landing page.
These are customer testimonies or even logos or names of important companies, which acclaim your work.
These elements must of course appear on your landing page to show your credibility to visitors who discover you.
Among the examples of landing page that best synthesize these tips, we can quote Slack. The collaborative communication application to integrate the following elements:
- An image in Hero format for more simplicity and clarity. This format also offers the guarantee of being responsive;
- A big and fat title;
- A short text, which goes to the essentials;
- An email harvest form with a clear CTA: “start”;
- Social proof with the logos of companies that use the service.
8. Test and optimize your landing page
If the main objective is to obtain more premium subscriptions or to arouse more downloads, how to know if the objective is achieved?
Changes such as:
- Modify the value proposal in the title.
- Adding different types of social evidence (video or text).
9. Rewrite the text of the appeal to action
Try several versions of your CTA. The conversion rate of a landing page can change from single to double with a more efficient CTA.
- Play
- Download
- Try
- Register
- Register for free
If you advertise, do not hesitate to test these different call-to-action and keep the one that allows you to convert the most.
10. Create a new section on the landing page
Any part of the landing page which you think will add value or convince the reader, change it, measure it and see if it converts more. You can use a Landing page test tool.
Consider testing several versions with a A/B test. You can then study the analyzes and make adjustments according to your results.
11. Thank your visitors
Once your visitor has done the desired action on the landing page, you can thank him with a coupon or a simple message of “thank you” or “welcome”.
It may seem trivial, but it helps you be nicer and more empathetic. Users are more likely to engage with a more human application.
12. Setting the right message
Finally, make sure that the benefits, interest and operation of your application are clear in the eyes of visitors.
If these are not sure to have understood, they will be more refractory to download.
Simpler is the offer, the better conversion.
Our tip for creating a high -performance mobile app page
Your landing mobile application page is an important lever for visibility and conversion.
Freelancers can support you in the creation, design and integration of your Landing Mobile Application page. Post your project for free on Codeur.com To receive their quote.