Google expanded its structured data support for forum and Q&A pages, adding properties that help you signal reply threads, quoted content, and whether content is human- or machine-generated. The update aims to reduce how Google misreads discussion and Q&A content.

What changed. Google’s QAPage docs now support commentCount and digitalSourceType. DiscussionForumPosting docs now support sharedContent plus the same commentCount and digitalSourceType.

The details. In Q&A markup, you can use commentCount on questions, answers, and comments to show total comments even if not fully marked up. answerCount + commentCount should equal total replies of any type.

How it works. digitalSourceType lets you flag whether content comes from a trained model or simpler automation. Use TrainedAlgorithmicMediaDigitalSource for LLM-style output and AlgorithmicMediaDigitalSource for simpler bots. If omitted, Google assumes human-generated content.

What’s new for forums. sharedContent lets you mark the primary item shared in a post. Google accepts WebPage, ImageObject, VideoObject, and referenced DiscussionForumPosting or Comment, including quotes or reposts.

Why we care. This gives you more precise control over how Google reads modern community content — especially forum-heavy sites, support communities, UGC platforms, and Q&A sections. Google can better distinguish answers from comments, count partial threads across pagination, and identify when a post mainly shares a link, image, video, or quoted reply.

The documentation. It was updated March 24.


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Danny GoodwinDanny Goodwin

Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.