Google also announced new search agents, including information agents and new agentic capabilities within Google Search. The information agent will continue to scan the web to find and monitor changes to your tasks and help you along your tasks journey.
“We’re entering the era of Search agents, where you can easily create, customize and manage multiple Al agents for your many tasks, right in Search,” Liz Reid, the head of Google Search said.
Information agents. The information agents will help you stay on top of your questions and tasks. Google said the agent will “intelligently look across everything on the web, like blogs, news sites and social posts, plus our freshest data, such as real-time info on finance, shopping and sports, to monitor for changes related to your specific question.”
The information agent will then send you “an intelligent, synthesized update, with the ability to take action.”
The example. Here is the example Google provided:
“So if you’re apartment hunting, you can brain dump all of the exact requirements you’re looking for, and your agent will continuously scan for you, notifying you when listings meet your needs. Or if you want to know the instant any of your favorite pro athletes announce a sneaker collab, your agent will let you know when a new drop lands so you don’t miss out.”
Availability. This will first roll out in the summer to Google Al Pro & Ultra subscribers.
Agentic experiences. Google is also expanding its agentic booking capabilities in Google Search to handle new tasks including things like local experiences and services. So if you want to find a place that has a private karaoke room for a specific time and night, that also serves specific food, you can use Google Search to book that place for you.
Google will pull together the latest pricing and availability with direct links for your to purchase it.
This works across home, repair, beauty or pet care and will roll out this summer in the U.S.
Personal intelligence expanding. Google also announced it is expanding Personal Intelligence in AI Mode to about 200 countries and territories and 98 languages.
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.