Google is now letting searchers build their own apps directly into Google Search. This enables searchers to set up a search feature that delivers the information they need, in the format they want, from the sources they want.

Liz Reid, the head of Google Search, announced at Google I/O, “Search can build the ideal response, in the right format for your question – completely on the fly. So you can get custom generative Ul, including visual tools and simulations, tailored precisely to your needs.”

Examples. Here are a few examples of what you can code yourself into Google Search:

(1) Whether you want to wrap your mind around astrophysics or visualize how your watch works, Search can design custom layouts, assembling components (like interactive visuals, tables, graphs or simulations) in real-time, Google wrote.

(2) Ongoing tasks widgets, like planning a wedding or managing a home move. Search can go a step further, building you custom dashboards or trackers that you can continue to come back to and make progress on. You can think of these like mini apps for your own specific tasks, Liz Reid explained.

(3) Fitness tracker in Search, where you can ask Google Search to build you a custom fitness tracker. Search will code it for you, tapping into fresh, real-time sources including reviews, live maps and local data like the weather, so you get a tracker that works for you, helping you stay on track week after week.

What it looks like. Here are some examples of what this looks like in Google Seaerch.

Generative UI example:

Custom tracker example:

Availability. The generative Ul capabilities will be available for everyone in Search this summer, free of charge.

The custom experiences with Antigravity, like mini apps, right in Search in the coming months, starting first for Google Al Pro and Ultra subscribers in the U.S.

Why we care. Google Search will not just answer your questions but you can code your own mini apps within Google Search to give you the answers you want, in the format and style you want.

This is really a unique way for search and likely can only be done with generative-AI features and tooling.


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Barry SchwartzBarry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Personality Of The Year,” you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O’Clock.

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