A new version of the Google Ads API is out, bringing a handful of targeted updates across video, app campaigns, and audience planning tools.

Key changes in this release.

  • A new VideoEnhancement resource that surfaces whether a video ad is Google-generated or advertiser-provided — giving developers clearer visibility into auto-enhanced creative
  • A new AppTopCombinationView resource providing read-only insights into top-performing asset combinations in App campaigns
  • The ability to disable the hotel feed in Demand Gen campaigns via HotelSettingInfo.disable_hotel_setting
  • A new conversion metric for indirect first in-app installs across Campaign, Customer, and AdGroup resources
  • Several enhancements to ContentCreatorInsightsService and ReachPlanService

What to do. Upgrading to v23.2 requires updating both client libraries and client code — all updated libraries and code examples are already published.

Catch the walkthrough. Google is hosting a live release walkthrough on March 26 at 11am ET on Discord and YouTube Live, with a recorded version to follow for those who can’t attend.

Why we care. The VideoEnhancement gives developers the ability to programmatically identify whether a video ad is Google-generated or advertiser-provided, which has been a notable blind spot in Performance Max reporting. For agencies and teams building custom reporting tools, this is a meaningful step toward greater creative visibility.

The bottom line. A routine but useful release — the VideoEnhancement resource in particular is worth attention for any developer building tools around Performance Max creative reporting.

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Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.

She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.