Google is launching Ask Maps, a conversational AI feature powered by Gemini that lets you ask Google Maps complex, real-world questions and get personalized, actionable answers.

What’s new. You can now ask Maps questions like “Is there a public tennis court with lights where I can play tonight?” or “My phone is dying — where can I charge it without a long wait?” and get a conversational answer with a customized map view.

Key capabilities:

  • Personalized recommendations: Results are tailored based on your search and save history, so Maps already knows, for example, that you prefer vegan restaurants before you ask.
  • Trip planning: Ask for recommended stops along a route and get directions, ETAs, and insider tips sourced from over 500 million community contributors across 300 million places.
  • Direct action: Book reservations, save places, or share them with friends directly from the response.

On ads. Ask Maps doesn’t include ads yet, but Google isn’t ruling them out, the Gemini team told SEO consultant Glenn Gabe. Because ads are already common in local search, it wouldn’t be surprising to see them appear here eventually.

  • Ask Maps is intent-rich and planning-focused. You’re deciding where to go and what to do — exactly the moment advertisers pay a premium to reach.

Why we care. Ask Maps changes how you find places, shifting discovery from keyword searches to AI-generated recommendations. The businesses that get picked will have rich, accurate, up-to-date Maps profiles and strong community engagement, because that’s the data Google’s AI uses to make its picks.

Availability. Ask Maps is rolling out now in the U.S. and India on Android and iOS, with desktop coming soon.

What’s next. Advertisers and local businesses should pay close attention. When AI mediates how people discover places, visibility in Maps becomes more critical than ever. Keep your business listings accurate, complete, and review-rich as Gemini draws from that data to power recommendations.

The announcement. How we’re reimagining Maps with Gemini

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Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.

She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.