Advertisers can now generate short videos directly inside Google Ads using Veo, Google’s most advanced generative video model — no video production required.

How it works. Upload up to three static images into Asset Studio and Veo generates videos up to 10 seconds long with natural motion, designed specifically for YouTube formats and audiences. These can then be turned into ready-to-serve ads using customisable templates.

Create Video Google AdsCreate Video Google Ads

What else it can do. Combined with Nano Banana, advertisers can adapt creatives further — swapping backgrounds, adjusting messaging, and tailoring content to specific audience interests.

The bigger picture. This follows Google’s earlier rollout of video templates and automatic video creation in Demand Gen campaigns, and represents the next step in Google’s push to make video creative accessible to advertisers of all sizes without dedicated production resources.

Why we care. Video consistently outperforms static creative on YouTube — but producing it has always required time, budget, and expertise. Veo removes most of that barrier, letting advertisers turn existing product images into polished video ads in minutes. For teams running image-heavy campaigns who have been unable to compete in video placements, this changes the equation significantly.

Early testing. Hop Skip Media founder Ameet Khabra shared some early results of the testing she did showing a video she created on LinkedIn. Her review is:

  • “Consumer product brands with clean imagery and inherent motion logic will get the most out of this”

The bottom line. As Google continues building AI creative tools directly into the ads platform, the gap between advertisers with production budgets and those without narrows. For anyone who struggles to get video production budget approved and have assets with inherent motion logic, now could be the best time to test AI-generated video in Google Ads.

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Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.

She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.