Google has a new subtle but powerful feature in the Google Ads advertiser console to help you manage your campaigns. New checkboxes are available to let you select the campaigns you want and filter the view to only show those campaigns.

Previously, you were only able to select one campaign at a time, but now you can select multiple campaigns.

What it looks like. Here is the full screenshot from Thomas Eccel who posted the screenshot on LinkedIn:

Google Ads Checkboxes Selector 1756644140Google Ads Checkboxes Selector 1756644140

Why we care. This new checkbox allows you to manually filter by more than one campaign at a time, allowing you to apply and manage your campaigns more efficiently. You can compare multiple campaign performance at the same time and save a huge amount of time when reporting, comparing, or managing these campaigns.


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Barry SchwartzBarry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Personality Of The Year,” you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O’Clock.Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.