The GEO Summit Belgium 2026 will take place on Thursday June 11, 2026 at The Pod, in Louvain-la-Neuve. A Belgian first dedicated to SEO and GEO, supported by national and international experts. Feedback, actionable insights, networking: this is what awaits you during this unique day in Belgium. Now is the time to reserve your place to take advantage of the Early Bird rate!
A historic first edition for Belgian SEO
On Thursday June 11, 2026, The Pod in Louvain-la-Neuve will host the GEO Summit, first SEO and GEO event organized in Belgium. An initiative born thanks to Semacticat the helm of the event, helped by Tadam objectiveco-organizer of this great first.
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The central theme? THE GEO (Generative Engine Optimization)which is the subject of all the conversations in Belgium, and even more so since the appearance almost a year ago of the AI ââoverviews which our French sisters and brothers have not yet had the opportunity to undergo live. An issue which profoundly redefines SEO strategies in 2026 and which this event addresses head-on, with Belgian particularities as a backdrop.
A dense and high-level program
Because networking is always pleasant and useful, the day starts at 9 a.m. with a gourmet welcome, before giving way to ten conferences led by speakers from Belgium, France and the Netherlands. Here are the details of the program:
- 09:00 – 09:30 : Welcome coffee and sweets
- 9:45 a.m. – 10:00 a.m. : Intro of the day by Hugues Villeret (consultant at The House of Marketing)
- 10:00 a.m. – 10:30 a.m. : Winning brands and sources: what the first Belgian index reveals about the new GEO battle by Celine Naveau. An exclusive insight into what the very first Belgian index of visibility in generative AI reveals and what this implies for local brands.
- 10:30 a.m. – 11:00 a.m. : SEO-GEO synergy: from data to domination by MikaĂ«l Priol (CEO, netlinking.fr). How to combine traditional SEO data and GEO logic to build a sustainable domination strategy.
â Break
- 11:20 a.m. – 11:50 a.m. : Decathlon FR case: How Decathlon Achieved 95x ROI with Programmatic SEO & GEO by Pierre-Olivier Danhaive (CEO, Verbolia). An exceptional customer case: how Verbolia helped Decathlon France achieve a 95x ROI thanks to programmatic SEO and GEO.
- 11:50 a.m. – 12:20 p.m. : GEO Outlook and Emerging Trends by Stijn Bergmans (Follo Agency). Overview of the major upcoming trends for GEO, with an international and comparative vision.
đœïž Lunch break (12:20 p.m. â 1:50 p.m.)
- 1:50 p.m. – 2:20 p.m. : No longer limit yourself to monitoring: shape AI responses – The Decathlon Belgium case by Mac Williame (Semactic) & StĂ©phanie Bourgeois (Decathlon). How to move from a passive posture (observing what the AIs say) to an active posture (influence their responses): the Decathlon Belgium lesson.
- 2:20 p.m. – 2:50 p.m. : What we learned from 50+ GEO audits by Jens Michiels (iO). Concrete lessons learned from more than 50 GEO audits carried out in the field.
â Break
- 3:10 p.m. – 3:40 p.m. : GEO and the mirage of certainties: Understanding the data to make better decisions by Corentin Donneaux (Head of SEO, Universem). A critical and nuanced conference on reading GEO data, to avoid the pitfalls of hasty certainties.
- 3:40 p.m. – 4:10 p.m. : Agentic SEO: how search is changing and how AI agents improve optimization by Mathias Noyez (Depends Agency). How AI agents are transforming SEO practices, and what this means for professionals in the sector.
- 4:10 p.m. – 4:40 p.m. : Reddit: best practices and mistakes to avoid for a winning GEO strategy by Zohra Belmahdi (Textbroker). Reddit has become an essential playground for AI responses. How to position yourself intelligently?
- 4:40 p.m. – 6:40 p.m. : đč a well-deserved afterwork!
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A bilingual event, without commercial sponsorship
One of the particularities of the GEO Summit is its promise to conferences guaranteed 100% usefulwithout sponsored content. The invited experts reflect the multilingual reality of the Belgian digital sector, even if the majority of the conferences will be in French.
The place, The Pod in Louvain-la-Neuveoffers an ideal setting for combining learning and networking, in a city renowned for its dynamism and spirit of innovation.
Networking and opportunities
Beyond the conferences, the GEO Summit focuses on quality of meetings : natural referencing professionals, digital marketers, entrepreneurs and enthusiasts of online visibility meet in a friendly format, punctuated with breaks designed to encourage discussion. An exclusive opportunity for quality national networking!
The afterwork from 4:40 p.m. to 6:40 p.m. continues the event in a relaxed atmosphere to end the day in style.
Prices and registrations
Places are available on Eventbrite. Attention : Early Bird rate is valid until May 15, 2026 !
Practical information
- Date : Thursday June 11, 2026
- Place : The Pod – Rue de Rodeuhaie 4 at 1348 Ottignies-Louvain-la-Neuve, Belgium.
- Access : By train (Louvain-la-Neuve-Université station, 20 minutes on foot) · By car (parking lots nearby) · By TEC bus from Ottignies and the surrounding area
- Prices : âŹ149 (Early Bird until May 15) · âŹ229 (normal price)
- Official website : geo-summit.eu
- Organizers : Semactic & Tadam objective
The GEO Summit is the Belgian SEO/GEO event of the year 2026. A premiere not to be missed if you want to understand how generative AI is redrawing the rules of online visibility and how to take advantage of it now.