How create a vlog success worthy of the biggest influencers on YouTube or other platforms? Here are the different steps to follow to create videos about your daily life simple and effective to generate engagement with your community.
What is the definition of a vlog?
A vlog (or “video blog”) is a type of video content where a creator shares their daily life, experiences or thoughts on camera. Vlogging relies on authenticity and spontaneity to create a connection with viewers and build an engaged community.
Vloggers use a smartphone or a camera with a microphone to ensure good audio quality, and editing helps to pace the content and capture the audience's attention. Accessible using simple tools, the vlog seduces with its proximity and its ability to reflect real life.
Inspiration with Léna Situation and her famous “August Vlog”
It's impossible to talk about vlogging in France without mentioning the influencer Léna Situations, a true icon of the format with her “August Vlog”. She made herself known by sharing, on her YouTube channel, her daily life, her projects and behind the scenes of her life as an entrepreneur in a series of videos that are both inspiring and authentic.
This concept perfectly illustrates the keys to a successful vlog: sincere storytelling, a strong visual identity and a close relationship with the community. Léna was able to transform a simple personal video format into a real annual event followed by millions of users.
If you want to start a vlog, it is strongly recommended to take inspiration from his approach. Because creating a vlog is not just about filming your life, but about telling a story, conveying emotions and building a strong personal brand on YouTube or other platforms.
Read also: How to write a YouTube video script?
How to create a vlog? Steps to follow
1. Define your concept and identify your audience
Before creating a vlog, it is essential to determine the type of content you want to produce: lifestyle, travel, beauty, gaming or personal development. Understanding your audience will allow you to choose the tone, video format and topics that will most resonate with your viewers.
This step is crucial for building a loyal community around your universe and guiding your vlogging choices from the start.
2. Obtain video equipment
The quality of videos and audio plays a key role in capturing attention and retaining your audience. You can start with a recent smartphone or invest in a compact or hybrid camera.
Read also: How to make a video with a smartphone?
Indoors or outdoors, gather all the necessary tools: tripod, stabilizer, light, editing software, microphone and accessories for your camera. These tools make it easier to produce smooth, professional videos and improve the experience for your viewers.
3. Define topics through a content strategy
To keep your vlog regular and interesting, plan your topics and organize your daily filming. Establishing a schedule allows you to anticipate videos, prepare your shots and maintain a constant pace, which is appreciated by your audience. It also helps you create consistent and varied content to strengthen the engagement of your viewers and grow your community.
4. Anticipate the YouTube algorithm before filming
To optimize your vlog, you must first of all master how the Youtube platform works. Look at the channel pages, thumbnails and keywords used by successful YouTubers and visit the trends page to create a successful first video.
Watch how they promote other videos by including subtitles or interactive links.
Feel free to use YouTube Creator Studio to master the technical details
5. Create and personalize your YouTube channel
Create a YouTube channel is simple and free: you just need to provide some basic information to configure it. Then, work on your brand image by adding a profile photo, a YouTube banner and a description reflecting your content and your universe.
To strengthen your visibility and develop your community, also consider integrating links to your social networks and other platforms, so that your viewers can easily follow you and discover all your content.
Call on a freelancer to create your YouTube banner and thumbnail Specify your target, your positioning, your favorite themes by creating a project on Codeur.com and receive quotes from many freelancers, free of charge.
6. Create a vlog: film your daily life
It's time to take action and create your first vlog! During filming, stay natural, you must feel as comfortable as possible. 
Address the camera as if you were speaking directly to your audience. Do not hesitate to share your experiences and talk about your favorite subject with passion.
7. Take care in editing your vlog
Editing is essential for turning your raw shots into captivating videos. Add transitions, music, texts or effects to punctuate your content and maintain the attention of your viewers. Careful editing also allows you to highlight your style, your personality and strengthen the appeal of your vlog, while building loyalty in your community.
In case you need help in editing your vlog, do not hesitate to call on a freelance video editor to save time and quality of assembly.
8. Download and optimize your video
Your vlog is now shot and edited, all you have to do is publish it strategically. Depending on the size of your file, it may take time to download a video.
Take the opportunity to optimize the video so that it is well positioned in YouTube search engine results.
Choose a concise, catchy title for your vlog with one or more keywords, then add tags with Creator Studio. Finally, feel free to create your own thumbnails with eye-catching backgrounds.
9. Promote your vlog
Publish your videos on platforms like YouTube, Instagram or TikTok and share them on your sites or newsletters. Promotional tools allow you to reach a wider audience, attract new viewers and strengthen the participation of your community. Regularity and visibility are key for your vlogs to become popular and generate engagement.
10. Interact with your community
Also remember to respond to comments under your vlog. Encouraging discussion is essential to maintaining an engaged community. The more your viewers feel listened to and involved, the more they will come back to watch your videos and actively participate in discussions. 
Which camera to choose for a vlog?
Choosing the camera is a key step in creating a quality vlog. It all depends on your content type, budget, and shooting style. If you are new to vlogging, a recent smartphone may be more than enough: it offers good video resolution, effective stabilization and decent audio quality with an external microphone.
For more experienced vloggers, a compact or hybrid camera (like the Sony ZV-1 or Canon G7 X Mark III models) is an excellent compromise between image quality, lightness and ease of assembly. These tools are designed for content creators who film their daily lives or their travels, while maintaining a fluid and professional image.
The important thing is to choose equipment that suits your use:
- Travel vlogging: choose a lightweight camera with good battery life;
- Daily vlog: focus on simplicity and optimal audio rendering;
- Professional vlogging: opt for a device offering great image dynamics and compatibility with accessories (tripod, microphone, light, etc.).
Whatever your choice, the camera remains above all a means of telling your story and connecting with your audience with authenticity.
Are you having difficulty in any of the steps of creating a vlog? Post your project on Codeur.com and receive quotes from qualified freelancers who can help you create your vlog.