Social Media Marketing Prevention & Recovery for Multi-Client Managers Nobody tells you that managing social media for eight clients means being eight different people. Not eight different tones. Eight different people. It’s 9 am. Three Slack messages before your coffee’s done. By…
Social Media Marketing How to Present Social Media ROI to a Skeptical Client Most clients do not walk into a new agency relationship excited. They walk in cautious, because they have been here before. They have sat through the “social is a long game” conversation with…
Social Media Marketing First 90 Days with a Social Media Client: Week-by-Week Guide The contract is signed. The invoice is sent. And now you’re staring at a blank document that’s supposed to become a strategy, a content plan, and a working relationship with a real client…
Social Media Marketing How to Batch Social Media Content for Agencies (Step-by-Step) Creating content daily is one of the fastest ways to burn out as a social media manager. According to the 2024 Mentally Healthy Survey, which gathered responses from over 2,000 media, marketing, and…
Social Media Marketing How to Automate Social Media Management with ChatGPT Most people use ChatGPT to write captions. Some use it to brainstorm. A smaller group uses it to research trends. Almost no one uses it to run their entire social media operation from…
Social Media Marketing A LinkedIn Ghostwriting System for Agencies That Gets Better Over Time A client calls you on a Tuesday afternoon. It is not quite a complaint, but it is close. They say a prospect almost did not reach out because their LinkedIn posts do not…
Social Media Marketing Build Trust, Generate Leads and Stay Compliant Imagine a 58-year-old executive planning for retirement. She searches for “retirement planning advice” on LinkedIn and finds three advisors. The first only has a profile photo and no posts. The second hasn’t posted…
Social Media Marketing White Label Social Media Reporting for Agencies (Set Up in an Afternoon) It’s the 28th of the month. You have twelve clients. You’re on client four. You’ve logged into Meta, pulled the numbers, opened Instagram Insights, done it again, copied everything into a spreadsheet, and…
Social Media Marketing The Two-Layer Workflow That Keeps Agencies Responsive Fourteen clients. Three team members. Eighty comments by noon. Nobody lets this slip on purpose. Agencies start the week planning to respond to everything. By Thursday, they’re triaging. By the following Monday, whole…
Social Media Marketing How to Split Comment, DM, and Review Replies Between Your Agency and Client It usually becomes obvious around week three. A customer comments on a brand’s post: “Hey, do you offer this in blue?” No one replies. A few days later, someone else adds: “Yeah, I’ve…
