Seo Ayisha Yousef talks turning Black Friday fails into lessons On episode 327 of PPC Live The Podcast, I speak to Ayisha Yousef, a familiar face to the PPC Live audience. Known for her expertise in e-commerce and performance marketing, Ayisha shares a…
Seo Google Ads now flags low-quality images Google Ads added image quality checks to its Recommendations tab, nudging advertisers to upgrade low-performing visuals. How it works. The system now scans uploaded assets and suggests edits such as “copy and edit…
Seo CMA designates Google Search with “strategic market status” The UK’s Competition and Markets Authority (CMA) formally designated Google with strategic market status (SMS) in general search and search advertising — giving regulators new powers to shape how Google operates in these…
Seo Instant Checkout in ChatGPT brings agentic commerce to life OpenAI has announced Instant Checkout on ChatGPT. ChatGPT acts as an intermediary agent for commerce purchases on behalf of the customer. This provides a foundation that connects people and businesses for the next…
Seo How different AI engines generate and cite answers Generative AI is no longer a single thing. Ask, “What is the best generative AI tool for writing PR content?” or “Is keyword targeting as impossible as spinning straw into gold?,” and each…
Seo Your crawl budget is costing you revenue in the AI search era While online discussion obsesses over whether ChatGPT spells the end of Google, websites are losing revenue from a far more real and immediate problem: some of their most valuable pages are invisible to…
Seo New YouTube Brand Pulse report tracks every brand mention YouTube today introduced a new Brand Pulse report that gives advertisers a real-time snapshot of their brand’s total presence across YouTube — from paid ads, to creator collaborations, to user-generated videos. A holistic…
Seo Google Analytics adds cost data imports for Meta and TikTok ads Google Analytics now lets advertisers automatically import cost data from Meta and TikTok through new native integrations, streamlining cross-channel performance tracking. Why we care. This update gives marketers a unified view of ad…
Seo Researchers fooled AI models with fake dates to boost visibility Adding fake publication dates to online content can dramatically boost its visibility across leading AI models, a team from Waseda University discovered. This seems to confirm that tools like ChatGPT systematically favor newer…
Seo Google open-sources ads API MCP server for AI developers The MCP Server for Google Ads is now publicly available on GitHub, Google announced. This marks a major milestone in bringing AI agents closer to real-world marketing workflows. How it works. The Model…
