Seo

Google announced its latest and greatest AI model, Gemini 3.5 Flash today at Google I/O. Google’s head of Search, Liz Reid, said Gemini 3.5 Flash is Google’s “newest Flash model delivering sustained frontier…

Google unveiled the biggest change to its search box in 25 years. It is calling the new search box the “Intelligent Search box.” The new search box aims to bring easier access to…

The question I get asked most in 2026 is: How do we measure this? How do we measure whether our brand is showing up in ChatGPT?  How do we measure whether Perplexity is…

AI offers a conversational experience. We use LLMs through chatbots. But no one has yet looked at how citations and mentions evolve in a conversation. I analyzed data from the Semrush AI Visibility…

For a long time, SEO reporting revolved around dashboards. When a meeting was on your schedule, you’d spend your day preparing by exporting data from Google Search Console, cleaning it in spreadsheets, and…

By now, you’ve heard the doom and gloom. SEO is a white-collar job. So does that mean our jobs will be eliminated, too? The answer isn’t as obvious as you might think. Yes,…

Large language models (LLMs) excel at synthesizing enormous amounts of information into personalized responses to plain-language prompts. These responses draw on massive training datasets and are often enhanced with internet searches. The fastest…

Advertisers are paying more for clicks in Google Ads — but they’re also getting better at turning those clicks into conversions, according to new benchmark data from WordStream by LocaliQ. The 2025 benchmark…

AI search measurement in 2026 looks a lot like paid media in 2008. Everyone can see the impressions. Almost nobody can defend the revenue. Agencies are slapping AI visibility dashboards onto retainers, clients…

Frederick Vallaeys’ route into PPC started with a student side hustle, not a career plan. While at Stanford in 1998, he spotted a resale opportunity in used Blockbuster video cassettes and needed a…