Seo

If your paid social campaigns aren’t converting, you may be undervaluing their impact. Your brand’s exposure on social media can influence other parts of your marketing that platform metrics don’t capture. Here’s how…

Google announced they are testing a new “conversational search experience to complement how you already search on YouTube.” It is called “Ask YouTube” and it lets you “dive deeper into the topics you’re…

Understanding the ins and outs of paid media can seem like an overwhelming process when you’re first entering the field. As AI has rapidly changed ad platforms in recent years, keeping up can…

Branded search is often treated as predictable and easy to manage. In practice, it isn’t. PPC teams see rising CPC on brand terms. SEO teams see declining branded CTR, even when rankings hold….

Ginny Marvin didn’t get into PPC because she had a grand plan. She got into it because she was ready to start again. After years working in print publishing and ad sales marketing,…

On PPC Live The Podcast, I spoke with Peter Bowen, a Google Ads specialist with nearly 20 years of experience and a strong focus on B2B lead generation. Pete shared two major lessons…

Editor’s note: This research was conducted by Exploding Topics, the trend discovery platform owned by Semrush, and is republished here with permission. Data is drawn from a proprietary survey of 1,009 US consumers….

As ad dollars begin shifting toward ChatGPT, ad tech firms have started working to make that transition as seamless as possible. What’s happening. Adthena launched a new tool, AdBridge, designed to convert existing…

Microsoft teased new AI reporting features within Bing Webmaster Tools that enhance the AI performance reports and other reports around AI. The new features that were showcased include citation share, grounding query intent,…

If you’re reading this, you’re likely an SEO aficionado like me. I’m a seasoned SEO with 10+ years of agency experience. Being on the agency side gave me deep SEO expertise, exposure to…