Seo

Google Ads has begun rolling out channel control for select Demand Gen campaigns. This feature will let you specify where your ads appear across Google’s properties. Yes, but. While the feature is live,…

Microsoft Bing appears to be testing an aggressive new ad display format that dramatically reduces organic search visibility in favor of sponsored content. The details: Users are reporting search result pages with at…

Google is testing placing special and very clickable links in its AI Overviwws, but not to publishers or your own website, but rather back to its own search results. You got that right,…

Microsoft has added the ability to compare date ranges within the Search Performance report in Bing Webmaster Tools. This allows you to compare metrics and data points such as clicks, impressions, CTR, keywords,…

Microsoft released Copilot within Bing Webmaster Tools to all users today, the company announced today. Initially, Microsoft had a beta release to only 10,000 trusted users of Bing Webmaster Tools but now the…

Whether it’s time, money, or expertise, marketing resources are finite. In today’s world, with advances in AI and more efficient tools than ever, businesses expect better results with fewer resources. That means every…

Bluesky is quickly gaining attention as a growing social media platform – but what does that mean for the PPC community?  Here’s what you need to know and how to prepare for potential…

When it comes to keyword research, SEO professionals often rely on expensive tools to find the right keywords.  However, Google Search Console (GSC) provides a completely free way to access insights straight from…

Traffic from generative AI surged to U.S. retail sites over the holiday season and that trend has continued into 2025, according to new Adobe data. Between Nov. 1 and Dec. 31, traffic from…

Reddit is rolling out a new ad control feature that gives users more power over the sponsored content they encounter on the platform. The details: Users can now select Hide from a dropdown…