Marketing AI

LinkedIn just took the biggest step toward paying creators in its history. He launched the Creator Marketplace – a place where brands will directly choose the people they want to work with. It…

The real cost of the “too many caps” problem Visit a lean small or medium-sized marketing team today and you’ll see the same thing: one or two people trying to do everything. A…

Et si votre intelligence artificielle tournait directement sur votre ordinateur, sans jamais envoyer la moindre donnée dans le cloud ? Pas d’abonnement, pas de serveur américain, pas de fuite de documents confidentiels. C’est…

On Reddit, a user wondered why Google seemed to be playing a double game regarding the LLMs.txt file. Response from John Mueller: “When an AI platform that brings you clients tells you they…

Turn facing the camera, manage the lighting, redo ten takes because we stumbled on a word… and start again for the English version? This era is coming to an end. In 2026, a…

I made this argument a few weeks ago at SEO Week the structure is ditched. this month i spent two weekends in the woods Proving it literally. hug face build small hackathons There…

What we had already shown you, and which Google confirms In September 2025, we explained how to follow Abondance on Discover via the “Follow on Google” button and the page profile.google.com. In May…

Display has a bad reputation. We still imagine it as these flashing banners that no one looks at, lost in the corner of the page. However, well conducted, a display campaign remains one…

The enterprise SEO barrier: why traditional models break down at scale Imagine a Fortune 500 Retailer 1.2 million product pages400,000 editorial assets, and a Material Velocity which doubles every 18 months. Is the…

The program of the SEO Garden Party 21st edition 🗓 Thursday June 18, 2026 ⬜ 9:30 a.m. – 10:20 a.m.: Conference soon to be announced 🟣 10:30 a.m. – 11:20 a.m.: SEO, GEO,…