Marketing AI Top 8 des meilleurs logiciels GEO en 2026 Le monde du référencement connaît une révolution majeure. Avec l’essor des moteurs de recherche alimentés par l’IA comme ChatGPT, Perplexity, Claude ou Google AI Overviews, une nouvelle discipline s’impose : le GEO (Generative…
Marketing AI Google Crawlers: Internal workings of Googlebot and changing the location of IP ranges On Google Search Central, Gary Illyes tells us more about the inner workings of Googlebot and announces a change of location for its IP range files. Concrete information that can directly impact the…
Marketing AI The Whole Stack of Agentic Web: Why WebMCP is the New Schema.org Moment At WordLift, we've spent more than a decade championing the idea that for machines to understand the Web, we must speak their language. We built the base using Schema.org, converting unstructured content into…
Marketing AI The legendary Lepšia conference announces its 4th year Photo source: Lepšia conference It is referred to as a “bubble of positivity” that you will not experience anywhere else on Orava. A better conference is not just an ordinary event – it…
Marketing AI Ako sa mení zákazník v roku 2026? Slovenskí a českí marketingoví experti hovoria o autenticite, AI aj pamäti značky Spýtali sme sa špičkových marketérov, aké trendy, technológie a zmeny správania zákazníkov budú formovať marketing v najbližšom roku. Výsledkom je pohľad dopredu, ktorý odhaľuje, na čo by sa značky mali pripraviť už dnes….
Marketing AI Ako AI mení spôsob, akým nakupujeme a predávame Zdroj photo: Pexels_Any Lane Vianoce sú pre marketing tým, čím je finále Ligy majstrov pre futbal – najväčšia sezóna, najväčší tlak a najväčšie očakávania. Zákazníci hľadajú dokonalé darčeky, značky bojujú o pozornosť a…
Marketing AI When children are the target group: How marketing attacks the little ones and what parents should watch out for Photo: Canvapro (See more from: Ann H by Pexels, FamVeld by Getty Images) Today's children grow up in a world where advertising is present at every step – from TV shows to social…
Marketing AI How data and AI are revolutionizing lead generation For a long time, B2B commercial prospecting was based on a simple equation: the more people you contacted, the more likely you were to get an appointment. Excel files, telephone directories, databases purchased…
Marketing AI Google Search Live is coming worldwide Google is expanding its real-time voice and visual search tool to more than 200 countries and territories. The novelty is based on a new multilingual audio model and concretely changes the way in…
Marketing AI The state of AI search for e-commerce How the world's top 100 e-commerce Sites Are Preparing for AI-Powered Discovery executive Summary The e-commerce industry is facing a serious AI visibility crisis. Our comprehensive audit of the world's top 100 e-commerce…
