Seo Dean Kadi talks clients ignoring performance data In a recent PPC Live podcast conversation, Dean Kadi, Head of Paid Growth at One Link Media, shared a real-world agency experience where a client insisted on replacing high-performing Meta ads with heavily…
Seo Google publishes guide on optimizing for generative AI features Google has published a new guide on how to optimize for Google’s generative AI features, like AI Mode, AI Overviews and more. A lot of this content is put together from previous communication…
Seo Google is moving offline conversion imports out of the Google Ads API Google is phasing out offline conversion imports through the Google Ads API for some developers starting June 15th. Advertisers and martech providers that rely on offline conversion imports, including enhanced conversions for leads,…
Seo How custom visuals boosted organic traffic by up to 110% We spent six months testing custom visual assets across 47 articles on a client’s high-traffic accounting education website to find out which design investments actually improved SEO performance. The experiment included featured images,…
Seo Microsoft Clarity citations dashboard rolls out Microsoft has rolled out the Citations dashboard within Microsoft Clarity, the analytics tool. Microsoft announced, “With this release, Citations in Microsoft Clarity moves into general availability with those refinements incorporated into the product.”…
Seo Google’s product packs are now a primary sales channel: Data If you’ve searched for almost any product on Google recently, you’ve seen how much the results page has changed. Product packs and scrollable carousels of individual listings now appear multiple times on a…
Seo Why now is the time to prepare for WebMCP New technologies come and go. Early in my career, I often chased shiny new things in an attempt to be on the cutting edge, but it didn’t take more than a few years…
Seo The future of law firm SEO depends on authority, not volume Most law firms follow the same trajectory with SEO. They invest in content, build out service pages, refine their technical foundation, and align their site to targeted keywords. Early on, the results are…
Seo How to model non-linear SEO seasonality with Prophet Forecasting SEO performance means estimating future outcomes from historical data. But search behavior rarely follows stable or linear patterns. Seasonal demand, anomalies, SERP changes, and measurement issues can all distort your data and…
Seo Google confirms spam policies apply to AI Overviews and AI Mode Google updated its Search spam policies to clarify that they also apply to generative AI features in Google Search. Using spam tactics to get your site or brand featured in AI Overviews, AI…
