seositestool

Advertisers are paying more for clicks in Google Ads — but they’re also getting better at turning those clicks into conversions, according to new benchmark data from WordStream by LocaliQ. The 2025 benchmark…

AI search measurement in 2026 looks a lot like paid media in 2008. Everyone can see the impressions. Almost nobody can defend the revenue. Agencies are slapping AI visibility dashboards onto retainers, clients…

Frederick Vallaeys’ route into PPC started with a student side hustle, not a career plan. While at Stanford in 1998, he spotted a resale opportunity in used Blockbuster video cassettes and needed a…

Running SEO and GEO/AEO audits is an excellent use case for AI, especially with recent models that have agentic capabilities. These models have extensive knowledge bases and can perform multistep processes, such as…

Anyone who’s been following me on LinkedIn or X has seen my smartass responses to people making some of the dumbest claims imaginable. “100% automate your SEO.” “Fully automate your content calendar.” “Run…

What differentiates a great SEO professional from a good one is often their ability to manage stakeholders effectively. This is especially true in technical SEO, where projects often depend on multiple teams, and…

For most of modern marketing history, the operating assumption was surprisingly theatrical. Brands performed. Consumers watched. Channels existed primarily to distribute persuasion more efficiently than the next company. Even performance marketing, for all…