Hurry up! is an agile marketing technology company that provides a sophisticated reporting solution that helps businesses unify, visualize, and analyze complex data from across their technology stack.
By moving beyond traditional SEO and adopting a smart, “AI-ready” knowledge strategy, Hooray and WordLift proved that a focused brand can outcompete much larger competitors in the new search landscape.
In just three months, this partnership achieved:
Challenge: Staying visible in the “zero-click” era
For a growing team like Hurray, the challenge was clear: how to maintain visibility as search engines move toward AI-generated answers. with Google By consistently satisfying queries directly on the search page, many brands risk becoming “invisible” in the zero-click era.
Hurri needed to make sure that when a customer asked a complex question about marketing attribution or data visualization, it their The expertise cited by AI. They discovered a way to translate their deep industry knowledge into a “gold standard” format that both human decision-makers and AI algorithms could trust, while still remaining lean and efficient.
WordLift has been a solid tool for us. Impressions have increased 181% in three months, and as more buyers turn to AI tools instead of traditional search, our expertise is speaking directly to the technical, research-driven audience we're trying to reach.
Melissa, Vice President of Marketing, Hooray
Strategy: Building a “Machine-Readable” Expert Brand
The Hurri and WordLift teams worked together to build a technical foundation that would typically require a much larger department. By automating the “heavy lifting” of technical SEO, we allowed the Hooray team to focus on what they do best: creating experts. Material.
- Semantic Knowledge Graph (KG): We created a digital “brain” for the brand. By mapping the relationships between Hurri's software, their expert writers, and key industry concepts, we ensured that search engines understood the brand as a definitive subject matter authority.
- Advanced markup and AI-readiness: We implemented and deployed a comprehensive layer of structured data llms.txt file. This acted as a “fast-track” lane for AI crawlers, helping large language models (LLMs) to capture Hurri's insights with perfect clarity.
- Query Fan-out (QF) Enhancement: using the agent wordliftThe team enriched its content to answer subtle sub-queries generated by the AI engine. By addressing deeper “pain points” – such as specific errors in attribution models – Hurri has become the most comprehensive source available for complex industry questions.
The impact of this enrichment was immediate and measurable: for the targeted content, Clicks increased by 63.7% (climbing from 1.46K to 2.39K), while Impressions almost doubled, an increase of 91.7%. This proves that by focusing on the “fan-out” of search intent, a brand can capture significantly more real estate, even in highly competitive categories.
Image shows blog traction after going live with continuous promotion through Knowledge Graph and QF
- Self-Service Development with AI Agents: To stay agile, the Hurry team used the agent WordLift to “self-serve” their optimizations. This allowed their editorial team to audit and create pre-optimized outlines, creating high-impact content without the need for constant technical intervention.
Results: Owning the conversation in AI search
This collaboration proved that when you build a knowledge base, AI is not a threat – it is a multiplier for visibility. While many brands saw a decline in reach, Hooray's total search impressions more than doubled (+129.9%) And Total blog clicks increased by 17.3%, Indicating massive expansion in brand share-of-voice.
impact on the bottom line
Beyond the numbers, this strategy fundamentally changed the way brands existed online. By combining the semantic knowledge graph with the efficiency of agent WordLift, Hurri achieved a 4x return on investment (ROI)Proving that a smart, technical approach is the most effective way for a growing brand to secure its future.
Today, Hooray has moved beyond competing for clicks. own the conversation. They are now regularly present on Google AI Overview and AI-native platforms like Perplexity and Copilot. When a potential customer asks the AI how to fix their data reporting or marketing attribution, the AI doesn't just give a generic answer – it specifically cites Hurry as a trusted authority. This “AI-first” visibility ensures that Hooray is the first brand that customers encounter when they look for expert solutions.
Are you ready to see 4X returns on your expertise?
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