TikTok, which once started as a fun platform for lip-syncs, has now become one of the most powerful marketing platforms for brands. As of September 2025, TikTok had approximately 1.99 billion global users.
The platform presents a huge opportunity for brands to build their global presence.
There are plenty of TikTok content ideas for businesses that, when used right, can help them reach the right audience, showcase their personality, and create resonance with viewers.
In this post, we’ll share 10 TikTok content ideas designed to help your business get a massive reach on this platform.
10 Best TikTok Content Ideas to Help You Grow Your Follower Count
Businesses often struggle with content ideas that will work well for their brand. So, we have compiled a list of some tried and tested ideas for businesses to get more engagement on TikTok and grow steadily on this platform.
Let’s dive in.
1. Start a Series
Starting a series is a great way to hook your audience. When businesses create episodic content, viewers have something to look forward to, and they keep coming back. Chances are that they may also hit that Follow button if they don’t want to miss the next part.
Each video in the series acts as a discovery point, so even if someone sees the third part and feels interested, they may go back and watch the entire set, which can help businesses increase their overall watch time.
Below you can see video content by Isabel Amat, who started a “Starting my Business” series on TikTok. If you are someone just starting out, you can come up with similar TikTok video ideas, sharing your daily struggles and inspirations with your TikTok followers.
Creating branded challenges is not just about fun experiments. It’s a great way for businesses to spark massive participation, get more user-generated content, and gain visibility.
Challenges on TikTok are built for virality. One user participates… then their friends see it… then their friends see it… and soon, your challenge becomes a chain reaction. This kind of social ripple effect is something you simply can’t buy with traditional ads.
Well-crafted challenges can also bring strangers together around a single idea and help a business create its community.
Loreal group recently came up with a brand challenge where participants had to name different brands under their group. Posting such challenges using #brandchallenge can help you get more reach.
3. Tap into the Latest Trends
TikTok trends are ever-evolving. Every week or a few months, new trends, including challenges, songs, and hashtags, emerge in the TikTok ecosystem.
What does that mean for your business?
Riding the momentum will help you improve your discoverability. By jumping into the trends early, even small business accounts can land on the For You page and reach tens of thousands of viewers.
Duolingo rides the trends with the popular Mc Leeknow sound track on TikTok. By using similar TikTok video ideas, businesses can stay ahead of their competition and improve their chances of going viral on TikTok.
4. Show Industry Facts and Stats
Sharing authentic, industry-specific insights on TikTok can help your brand establish itself as a thought leader.
So, if you have some impressive industry stats to show, come up with video ideas around them. This will not just help debunk the myths of your audience, but they will also keep coming back for more, helping you get more visibility.
This beginner’s guide will tell you how you can create compelling TikTok videos and keep things fresh and engaging.
See how leading digital publisher @washingtonpost uses this tactic to share informative content.
They create short, informative TikTok videos with a humorous take to engage the audience. No wonder they have 1.5M followers and 72M likes on TikTok.
5. Create Video Replies
Businesses looking for TikTok video ideas can engage with their commentators over videos. This can make your brand look more human and approachable.
You can also encourage your viewers to ask more questions and eventually turn those FAQs into video content that educates, removes doubts, and nudges viewers closer to buying.
Below you can see a video of Gary Vee, replying to the comment of one of his followers, Castel Saephanh. Business founders can create similar video replies answering user queries on TikTok.
6. Showcase User Generated Content
As the name implies, “user-generated content” (UGC) is something that your target audience creates. Leveraging UGC for product promotion can help you establish an authentic brand image.
The reason?
It encourages word-of-mouth marketing and boosts trustworthiness among the target market.
According to Forbes, “UGC is one of the most engaging and effective forms of content.”
A ton of leading brands on TikTok encourage users to create user-generated content and then repurpose it by posting it on their TikTok page and other social media platforms. Here’s an excellent example from a skincare brand, “The Ordinary,” posting UGC content on TikTok.
Keeping track of all your amazing TikTok content ideas and posting them at the best time can be challenging. Fortunately, there is a solution.
Use SocialPilot’s TikTok scheduling feature to plan, create, and schedule all of your posts in one place ahead of time.
You can create and schedule all your TikTok videos in advance to automatically post them at peak engagement times. With SocialPilot, you can also manage your TikTok accounts and get useful insights to refine your content strategy on TikTok.
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7. Create “How to do it” Video Tutorials
Video tutorials solving the pain points of people or telling them how to use your product/service can position your brand as a go-to expert in your niche.
Quick tutorials, product hacks, and step-by-step guides are also actively searched by people on TikTok, so the algorithms heavily push such content. Hashtags like #LearnOnTikTok and #TikTokTaughtMe have billions of views.
Below is a Marketing 101 video by Savannah Jordan on how to do sales, where she shares some meaningful insights with her viewers. Businesses can create similar strategy videos or “How-to” videos related to their niche.
8. Conduct Live Q&A Sessions
Try having a two-way dialogue with your audience on social media. Conducting Q&A sessions can be a good strategy as it allows the target audience to listen, interact with, and understand your brand.
You can either conduct real-time sessions using live streaming or announce a TikTok Q&A in a video, encouraging your followers to leave their questions in the comments.
Live sessions help you gauge the pain points and interests of your audience. Here’s how the leading sports channel @skysports creates Q&A videos with their audience to gain more views on TikTok
9. Give a Sneak Peek Behind the Scenes
Give your audience a sneak peek into your team’s effort. Record the hard work that goes into the production or highlight weekly meetings. You can also come up with a “Day in the Life” series to show some titbits from the day.
Such TikTok videos allow your audience to see your brand’s values and culture, strengthening their relationship with your brand.
Below is a good TikTok video by Netflix showing behind the scenes with Ed Sheeran, promoting their new show “One Shot with Ed Sheeran.”
10. Celebration of Milestones
People love listening to good stories. When you give them a backstory of your business, telling them how it all started, the tough days, the first few team members you had, etc, it builds your brand awareness and makes them relate to your brand.
Also, transformation videos stand a chance to go viral on TikTok. So, talking about the ‘before vs now’ transformation is a great TikTok video idea for businesses. Below is a video by Orrjo, a marketing agency celebrating its 3rd year in the marketing business.
Small businesses can share such milestones on TikTok to connect with their audience.
If you’re looking for more such creative post ideas that work across platforms, check out this guide on engaging social media post ideas. It’s packed with fresh content ideas that you can adapt for TikTok and other social media platforms.
How to Create Scroll-stopping TikTok Content for Your Business
On TikTok, users scroll faster than they blink, so capturing their attention is an art. Here are some tips that can help you create TikTok content that grabs the attention of your target audience and keeps viewers watching till the very end.
1. Start with strong hooks
Here is a great piece of advice from TikTok Strategist StylaSocials on creating short-form educational videos. Always start with a helpful hook, like a question that people have been asking about your product/service. Check out our TikTok Hook Analysis report, where we break down the type of hooks that get the highest retention.
TikTok judges your video’s potential based on whether viewers watch it for at least the first 3 seconds without scrolling.
Then cover the 3 main points to educate your audience, and finally end with a CTA, telling people exactly what to do. Educational content is often watched multiple times, and people may also bookmark your content for the future if you provide them with some valuable insights.
2. Don’t forget to add captions
Captions are important when creating content on TikTok. They make your TikTok videos more accessible, and your message comes across more clearly. However, captions on TikTok must be between 101-200 characters.
Our TikTok strategy report suggests that mid-length captions generate 0.12% more engagement.
When you write a caption, think about what your audience would be searching for and come up with captions that use those exact words.
You can also add bold, dynamic text that pops, as this will draw attention to what you’re saying. If you are struggling to create captions on TikTok, you can try SocialPilot’s free TikTok caption generator to come up with scroll-stopping captions in seconds.
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3. Encourage interaction
Algorithms on TikTok thrive on engagement, and the more people interact with your post, the more the app pushes it to newer audiences.
Give your viewers a reason to comment, ask them direct questions, or use built-in engagement boosting features like polls, Q&A features, duet and stitch invitations, etc. Reply to their comments and make engagement a part of your overall TikTok strategy.
Elise Darma, a TikTok creator and short-form video strategist, points out the importance of engagement. She says:
“The fastest way to grow on TikTok is to create two-way conversations. Content that sparks interaction performs best.”
4. Use trending audios
If there is one shortcut to growing your brand on TikTok, it’s using trending audios. TikTok’s culture is built on sounds – songs, voiceovers, memes, dialogues, remixes, and audio clips that spread from one video to thousands in a matter of hours.
When businesses tap into these trending sounds, they instantly plug into that momentum.
Even the algorithms on TikTok pick up on audio popularity early. When a sound starts gaining traction, TikTok actively starts promoting videos using that sound. This increases your likelihood of landing on the For You Page (FYP).
The video below by Music Maestro talks about the top 10 trending sounds on TikTok in 2025.
5. Keep the energy high and make it fun
Here is the top tip to creating viral videos by Lucas Pelizaro, who has over 269K followers on TikTok
“My top tip is to keep it fun. If I’m enjoying myself while making a video, that energy comes through on screen, and the audience feels it too.”
When brands show their playful and joyous side on TikTok, viewers also enjoy watching their videos. Add your own spin and playfulness to your TikTok videos to make them more engaging.
6. Do not look for perfection
Perfection is overrated; it is the authenticity that sells. But oftentimes, brands overthink their TikTok ideas when creating content.
Ben Mercer, a popular content creator and bookman on TikTok, posts life videos and has over 200K followers. He says that brands should go by their gut and not overthink their content.
“When it comes to creating great content, I always say, if you get an idea, especially one that may be a little weird, strike while the iron’s hot and act on it right away!”
Time to Execute TikTok Content Ideas for Business
What to post on TikTok is a common dilemma for all businesses. Brands often overthink their content strategies, seeking perfection. But TikTok is all about consistency, creativity, and showing up. You do not need perfect setups, scripted videos, or a big production budget. All you need are TikTok content ideas.
So, take inspiration from the content ideas we have discussed and create a content calendar that resonates with your TikTok audience. Additionally, use SocialPilot to pre-plan and schedule your content, so that you never miss out on the peak engagement hours. Try out the free plan of SocialPilot for seamless scheduling on TikTok.