Web design trends are constantly evolving, thanks in particular to the emergence of new technologies, but also with the evolution of user needs.
In this article, we will take a quick tour of the key principles of web design in order to help you in creation of a website modern, particularly in terms of functionality, design and content, to stand out internally.
So, to create a modern site, we have gathered here the 6 current trends to respect to guarantee your success thanks to an optimized user experience. THE cost of creating a site will not necessarily be revised upwards by taking these trends into account, it would be a shame not to do so.
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Create a modern site: 8 tips
Create a website requires a lot of resources. To save time, it is recommended to create specifications to list your needs.
Download our free template specifications for creating a website.
Before you start, do some image research, write the content of your pages, imagine your menu!
1. Adopt a simple and clean design
Modern website design could be summed up with the maxim “Keep it simple”.
Make no mistake, keeping things simple is probably the hardest thing to do, especially with the abundance of animations and tricks available to designers, who are often keen to show off their skills.
Don't lose sight of why your site attracts traffic. It's not for the cool animations or the flashy little details, but for your content. Give your visitors what they are looking for with a simple and effective design.
We therefore eliminate the 3D buttons and other frills, you must instead use:
- Of the simple illustrations ;
- Of the bright colors ;
- Of the discreet animations ;
- A minimalist look ensuring more white space to allow users to easily follow the information they are looking for.
2. Choose a suitable font
The font is another crucial element in the design of your website. Reading content online requires good readability and the font must be chosen carefully. A good font helps the text and information on your pages stand out.
Find a typography that will best suit your site, or create it. This will help you add credit to your box and users will be able to identify your brand as soon as they see this font.
With the ever-increasing number of typefaces available to designers, choosing an appropriate font for your brand is becoming easier every day.
3. Prioritize smooth navigation
Another important concept in the design of your modern site is scrolling. In a world where mobile browsing is becoming the norm, it is important to have a mobile site or a responsive site. Navigation is essential in the user experience.
The ease of use of a site has become a determining aspect. Therefore, the one-page design (a single page) is considered an important step forward in helping users find information on your site, especially for customers who use a mobile to browse your site.
The use of internal links leading to different parts of the same page allows visitors to easily access the section of the page that interests them.
This practice considerably reduces the time to access information, because it is no longer necessary to load several pages to access it. Users familiar with this type of layout click and the page scrolls to the appropriate location, without having to wait for a new page to load to get to what they are looking for.
4. Use a consistent color palette
Of course, colors in web design are among the fundamental points and there is no limit to amaze or surprise visitors.
But the use and arrangement of colors is critical to the modern appearance of your website. A color palette both powerful and simple will help you bring cohesion between the other elements of your design.
Although there is no limit to the choice of colors available, the number of colors you implement in your design is important:
- If you decide to implement too many colors, be careful: it can be visually distracting (or ugly)
- If, on the other hand, you keep a simple color scheme, it becomes easier to focus on the elements of importance
5. Integrate effective calls to action
This is where you can convert your visitors into potential customers and then turn them into customers. This is another important point of web design.
A modern website aims to attract people who would be interested in your products, services or the information you share. And when they come to you, your goal is to keep them coming back regularly.
So what makes a good call to action?
- A button to fill out a newsletter subscription form.
- A button to fill out a discount coupon request form.
- A free consultation.
- Free downloadable e-books or white papers…
Implement them when designing your design, so as to integrate them in the most natural way possible. This will help you collect contact details from your visitors, start conversations, engage your users and thus convert them into customers.
You can effectively include CTAs everywhere, including at the end of blog posts, the home page, product pages, etc.
6. Put the user at the center of the thinking
When you design your modern website, make sure it's for your users, above all else. It is the most important element of your design.
Sometimes we can be tempted to do things that may harm the user experience but are good from an SEO perspective. Remember that your user is the priority. Make your website user-friendly before considering anything else. This will also help your SEO.
Moreover, before even designing your website, it is necessary that you correctly identify your typical visitor. This is who your site must please. This way, you ensure greater traffic and a higher conversion rate since your site will address your target.
How do I know if my site is modern?
A modern website does not only mean that we create a site with an ultra modern design but with yesterday's rules. It must be brought up to current “standards” in terms of design, of course, but also and above all in terms of ergonomics. Your site must be structured in a simple and effective way so that the user experience is the best.
This way, you have a greater chance of converting your online visitors into customers. Whatever your activity and your field, whatever you want create a showcase site or an e-commerce site, the user experience will directly impact performance and interactions.
A modern site is one that will capture the attention of users from the first glance, while projecting the image of a professional. This is what will seduce but also give your visitor confidence.
Once this first step has been taken, the visitor needs to easily navigate between your pages and find the information they need about your services or products in an equally natural way.
A modern site offers you many advantages compared to an aging site:
- Better visibility and therefore a growing audience;
- Constantly changing traffic;
- A conversion rate also steadily increasing;
- Growing turnover.
Finally, a modern website can be consulted from any medium. Don't forget that more than 55% of the population consults the internet from their smartphone. It is therefore better for your site to be readable and easily consultable both from a computer and from a mobile phone.
Our tip for creating a modern site
Obviously, you can try to do it yourself. But nothing is more effective for creating and designing a modern site than calling on a professional specialist in the subject, aware of market updates and developments in Internet users' usage habits.
This is why we recommend that you call on our freelance web developers by submitting your project for free on Codeur.com.