Preserving your turnover goes through prospecting, but also and above all, through the retention of your customers. Promoting your loyalty program is therefore essential.
After designing your loyalty programit's time to promote it. But, how effectively promote it to facilitate its adoption?
To answer this question, we will see:
- How to educate customers about your program
- How to engage your customers in a loyalty program
- How to offer your loyalty card
Awareness of customers about your program
To consolidate customer relations, you must first inform and educate your customers about the advantages of your loyalty program.
How to get there?
Read too :: Customer satisfaction: 5 tips to make a customer happy
1. Make a large promotion on your website
Your website is the ideal support to highlight your loyalty program.
Take advantage of this space to hang your existing and potential customers. LoyaltyChange of status and its advantages, given, loyalty points, put them in highlight in the strategic places of your e-commerce:
- Add inserts on the site: Let your audience know that a loyalty program exists thanks to an attractive advertising, in the sidebar of the site. Internet users will not be able to miss it!
- Put a banner on the blog: Whether animated or static, the banner attracts the eye. It remains an attractive way to communicate on your loyalty program, especially if it is placed above the flotation line.
- Recall the existence of a loyalty program On the Profession Cards: Intended to be read, the pride sheets are also a powerful support to disclose your loyalty program. Internet users will be more inclined to order if they know that this allows them to obtain points to exchange for gifts, discounts, etc.
2. Make you want to register
Your loyalty program must be well drawn up and clear enough to be understood immediately.
Making aware of all the benefits to be drawn is essential to successfully campaign around your program and encourage customers to register.
The ideal is to create a dedicated page which details the advantages of the program, the ladder to be crossed, the gifts won by number of points, etc.
Remember to use icons and photos to better send the message.
3. Create a pop-up during the finalization of the purchase
Last chance to make the customer join, a pop-up advertisement is advised to bring the latter to register in the program. It is now or never that he can enjoy it!
Engage your customers
4. Make an emailing campaign
L'emailing is, in itself a way to create a link, proximity to your customers, as well as your prospects.
Send an email to all your contacts by presenting the loyalty program and inviting them to register!
Your current customers will want to return to order on your site, as for the prospects, it may be the decisive argument to convince them to buy from you.
5. Announce it on social networks
Social networks are unstoppable to communicate, announce and also retain.
Read also: The good reasons to pamper the loyalty of your customers
To boost your loyalty program, launch a sponsored ad With fans on your Facebook page, but also with a similar target. You can increase your notoriety and convince some prospects to turn into customers.
In addition, you can use retargeting towards site visitors and subscribers to your newsletter to invite them to register. This target being already made aware of your services, it will be easier to convince it.
6. Launch exceptional campaigns
An exceptional campaign can boost the number of registrants.
Over a limited period, for example, double the points won, offer an additional gift, organize private sales … for those enrolled in the loyalty program! The registration rate should jump, as are sales.
Do you know other methods to promote a loyalty program? Share them in comments! And if you are looking for a CMS to launch your ecommerce, discover our tutorial to learn to Easily install Shopify.
How to offer a loyalty card?
The loyalty card is often the central element of a loyalty program. Several options are available to you.
The free loyalty card
If you want a massive adoption to your loyalty program, a free card will facilitate the task. But in this case the counterparts for customers are generally less attractive since everything you will offer will cost you money.
The paid loyalty card
If it is more delicate to have your customers subscribe to a paying loyalty program, some counterparts can help have it adopted.
This is for example the case of the Amazon Prime loyalty program which offers free delivery and many advantages in the Amazon ecosystem.
Physical or dematerialized loyalty card?
Whether your loyalty program is free or paid, the ideal is to offer both options. Some customers appreciate having a physical loyalty card. But that should not be blocking when paying or checking out as part of a shop.
Allow your customers to combine advantages even if they do not have their physical card, either with the dematerialized version, added in a Wallet for example, or by finding them with their name and first name.
Set up a loyalty program
The implementation of a loyalty program is a real marketing process with many ins and outs.
You must first think of a program that is both attractive to your customers but also interesting for your business.
On the implementation side, have you accompanied by a developer or a marketing consultant by submitting a project on our freelance Because the integration of loyalty tools can sometimes be complex.