Do you know what Internet users think of your business? An unhappy customer, a negative opinion on social networks or a defamatory article on a blog and The image of your brand is tainted. On the internet, everything goes fast, very quickly, maybe even too fast.
You must constantly watch over information posted on your business, whether on blogs, forums or social networks. This will allow you to react quickly if a customer complains about your services.
But it is not only to prevent the worst that you have to monitor your e-reputation. Sometimes an internet user says of your services and recommends you. It is also advisable to react quickly in this case, to thank him for his benevolence and thus encourage him to renew his self -confidence.
You can Recruit a freelance community manager To monitor your e-reputation or use these tools to be alerted as soon as someone mentions your name or business on the web.
The tools of this article were selected by our team and are not sponsored. Discover how Sponsor your tool.
Talkwalker: French e-reputation tool
Talkwalker is one of the best alternatives to Google Alerts. It allows you to easily monitor your e-reputation or that of a competitor. What's more, this tool is 100 % free.
In a paid version, you can go further than the only social listing with analysis services and advanced AI tools that make it possible to transform social signals into real business opportunities.
Mention: Tool to monitor your e-reputation
With Mentionyou can configure different terms to monitor, related to your business, and the tool takes care of analyzing the content published on social networks, sites, forums and blogs.
You can choose to be informed in real time or transform your keywords into RSS feed. The tool also offers statistics concerning your alerts to better follow the evolution of your e-reputation.
Meltwater: Social Listening Software
Meltwater is also specialized in social media intelligence. Above all, it allows you to pilot its reputation on social networks. It has many indicators relevant to your activity, concerning the perception of your business on social spaces.
You have the possibility of directly managing the relationship with your subscribers from the dashboard of the tool. This helps you keep a conversation history and better follow the evolution of your e-reputation.
The packages are evolving and mainly aimed at businesses, from VSEs to multinational.
Determ: E-reputation software in real time
Mediatoolkit Monitor more than 100 million sources around the world. Twitter, Facebook, YouTube comments, forums, blog articles or sites updates, nothing escapes him!
You receive alerts in real time and can manage your dashboards to identify viral posts or analyze the overall feeling of your brand.
DETERM offers 3 levels of tenders depending on the number of mentions of your brand and the number of subjects you want to follow.
Google Alerts: monitoring and e-reputation tool
The best known watch tool is undoubtedly Google Alerts. It is very easily parameter and allows you to receive an email as soon as you are mentioned on the web. Completely free, you can create as many alerts as you wish: on your name, on your social name, on the name of your services, etc.
However, this tool only brews sites and blogs. You will therefore not be aware of what is said on social networks or in forums.
Synthesio: French solution of e-reputation
Very complete, Synthesio is a French tool that allows you to reassemble all the results of the web, on one or more given keywords. You can be alerted in real time when a user publishes content with your brand or business on social networks, forums, blogs or any website.
Its great feature compared to its competitors is also to offer results from foreign social networks such as Weibo, Renren, Vkontakte or Orkut.
In addition, it is easy to identify positive and negative information and control the general tone of exchanges concerning your name or business. Indeed, Synthesio attributes a feeling to publications, helping you then detecting a Bad-Buzz potential.
The tool is paying and it will be necessary to make a quote from the company to know exactly the prices.
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With these e-reputation monitoring and management tools, you will know live when a user talks about you, whether in good or bad.
In both cases, you can react quickly to calm an upset user or thank a satisfied customer !