With an opening rate of 21.73% and a return on investment of 122%, theEmail Marketing There remains one of the strategies most popular with brands.
This strategy is efficient to reach a target audience, send a promotional message, win customers and even for customer service. And good news, consumers love to receive emails! The proof:
- 61% of consumers want information on their favorite brands via emails
- 59% recognize that email marketing influences their purchasing decisions
- 49% want to receive promotional emails from their favorite brand every week
However, this channel is so privileged by companies that consumers can quickly find themselves drowned under messages. How to distinguish yourself from this flow of emails and boost your conversion rate ? Here are 6 trends that will help you generate more sales.
1. Ultra-personalized campaigns
In 2025, forget the global approach to reach your audience via email. To increase your opening rates, Touch the customer individually. Ultra-personalized campaigns generate excellent results: 58% of the income generated by an emailing campaign come from segmented and targeted messages.
It is not only enough to include the name of the consumer in the message, but to analyze their navigation behavior on your site, to know their purchasing history, as well as their favorite products. You can offer him personalized offers that have a better chance of conversion.
To successfully segment your audience, entrust your emailing campaigns to a Specialized freelance consultant for emailing. It will help you set up the right campaigns in front of the right audiences.
Read also: 7 tips to customize your marketing emails
2. A minimalist design that gives way to the message
Consumers receive a large number of emails from brands. You have to put the odds on your side to stand out.
To create catchy emails, avoid a labeled design. Light messages are more authentic and clear. In the era of paid messages and overly neat advertisements, customers are thirsty for authenticity. The sending of simple emails therefore helps to humanize your brand and establish an emotional link with customers. In addition, a minimalist design contributes to:
- Optimize the loading time of email
- Deliver a careful brand message
- Focus on the offer and not on the image
The customer has little effort to get the main idea for the message.
Read also: 72 free email templates to discover
3. Video integration
In recent years, video content has gained popularity among consumers. For 90% of customers, products of products are useful in the decision -making process. For what ? They facilitate the presentation of articles, strengthen the brand authority and are an ideal user guide.
You have the choice between several types of videos for your emails:
- Unpacking of products
- Product tests
- Tutorials
- Launch of a new product
- Expert videos
- Sector trends and advice
Share tips and tricks in your videos. Your brand will gain credibility and become the first option at the time of decision -making.
Read also: 5 ways to integrate a video in your email
4. Using storytelling
Today, customers are looking for an authentic brand with real people behind it. It is therefore time to humanize your business if you want to sell more.
The stories have a great impact on the perception of your products and your values. They are 22 times more memorable than facts and figures. Brand accounts help to create an emotional link with your subscribers, to humanize your brand, to build the authenticity of the business, to hold the attention of customers and to influence consumer behavior.
With the help of theEmail Marketingtake your subscribers behind the scenes of your business and tell them stories.
Read also: 4 brands that brilliantly use storytelling
5. Regular sending of “box-studies”
Case studies are one of content types the most effective for boost your sales. The reason? They establish confidence and are proof of your expertise. Consumers can experience specific results.
However, your prospects do not always seek case studies on your website. By sending them by email, it is much more difficult to miss them! This good practice allows you to enhance your skills.
Read also: How to retain your customers with emailing?
6. The integration of social evidence
In the same line as case studies, evidence testify to your qualities.
Is a customer satisfied with your products? Recover her Comments on your social networks And include them in your emails. Good criticisms or evaluations on Google or Amazon also constitute social evidence. If your subscribers see the satisfaction of other people, they will be more likely to buy.
Also use your influencers to seduce your subscribers. Share some of their messages in emails or put them in the spotlight in one of your videos.
Emails are an essential tool for generating sales. To take the plunge on your competitors, personalize your messages, Take care of contentuse videos, stories, case studies and social evidence to trigger the purchase!
Do you want to redo the design of your emailing? Do you want to entrust your campaigns to a specialist? Take up a project for free on our freelance Codeur.com and receive many specialized freelance applications that can support you to improve your emailings.