5 underraged tools to promote your B2B PPC performance in 2025

Third-party equipment in B2B PPC has always been valuable, but in 2025, they are necessary.

With the third-party cookies disappearance, cross-channel atribution is still a mess, and continuously pivying for competitors, advertisers who only rely on platform-original devices are leaving large-scale optimization opportunities on the table.

To stay ahead, you need the right external devices. This article breaks five that I recommend to test or double on ASAP to level your PPC strategy, including:

• My favorite CDP.
• My ace in hole for non-bourage trekking.
• My favorite competitive research tool.
• My choice for multi-channel atribution tools.
• Google Advertising Editor (including some new functionality).

The segment is a major customer data platform (CDP) that helps marketrs to consolidate data sources and break the silos – a capacity that is more important than ever in the developed measurement scenario.

We integrate the segment with GTMs for our customers to reduce the dependence on the third-party cookies-the trekking mechanisms controlled by the-the rapidly unstable.

The segment centralizes data within the server, which gives you more control and ownership of your analytics.

Other CDPs, such as telium and salesforce data clouds, provide similar functionality, but the section is our choice as it provides a wide range of integration (400+).

We have also found that it is relatively easy for technical teams to apply, well scales, and it has very useful features that help in data verification.

Keep in mind, however, this section is an important investment. CDPs, in general, are not cheap.

This will not solve all your data issues. It depends on its value:

• A well -developed data infrastructure.
• For event data to consolve several destinations (eg, a mobile atribution tool, a user analytics tool and mixed martech sources).

If you are quite new to the concept of CDP, make sure (and this is true of any martech investment) You can identify exact challenges you need help.

To ensure that the idea stages do your proper effort that the CDP of your choice is to help you overcome them.

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Server-side tracking is important for a successful performance marketing program, especially in 2025. I recommend step, which bills itself as “an all-in-one server-side tracking solution”.

Step tags a slightly lower price than its rivals (including taggers.io) and lets customers choose from client- or server-side tracking.

While both methods control their data, depending on client-side tracking cookies and is unsafe for advertising blockers and user settings.

Once Google rolls the Google Chrome opt-out prompt, it can take an important hit.

This is a deception because it is more than a category than a device. On the third party, the Old Standout Semarsh is the tool of our choice for both PPC and SEO campaigns.

We also trust:

• LinkedIn and Meta Advertising Library: Great resources to look creative of your rivals.
• Google advertisement transparency center: Spring launched in 2023, it offers a ton information on the advertisements of the discovery, youtube, and performance on the performance – even breaking things by Jio, format, and time for advertising.

Insight of these devices – the projected competitive budget, target keyword, landing page, search volume and CPCS – and you will have everything that you need to map your competitive advertising landscape.

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Multi-channel marketing atribution tools are delicious these days, whether they are third-party MTC tools or in-plateforms (eg, meta robin) available.

Northbeam is more known for its work, which helps to understand the B2C/ecommerce brands, which is for B2B brands, but we like it in our agency for some reasons:

• Its analysis covers the entire marketing mixture, which helps brands to understand cross-platform performance and interplay.
• It has custom atribution models, which is important because the atribution models are neither set-furgate nor are widely applied to brands. Some tests and tismelting are required, and the atribution model should always align with professional goals.
• Like other third-party atribution tools, Northbeam does not rely on in-platform data, meaning that it has no built-in bias that can affect overall analysis.

The Google Advertising Editor has been for almost years. I suspect that someone in your team is already well aware.

But there are some functionality that actually make it a use-use device, so make sure that you or your team doctors are fully using them:

• Wholesale editing: Make a big change in many campaigns and advertisements easily.
• Offline access: Work offline and upload later changes – so that you can be productive without WiFi.
• Extended custom rules: In the last few versions of the ADS Editor, Google has introduced Some updates for custom rules This can help advertisers alert for the least-edible settings in their campaigns (and if advertisers prefer, they can be ignored or closed). Ensure that you are placing at the limits of the rules and understand the benefits of implementing each. They can save you some unexpected campaign errors.

This is not a comprehensive list in any way.

I have not even touched the available functionality through GPT or LLM or Hubspot, which we use to help our customers to help manufacture integrated nutrition strategies with CRM data, such as the lead and customers come in the system .

But this list represents some relatively low-used options, which we have made a major impact in our customers' campaigns in the last year.

One thing is sure: As new challenges arise, martech options will be spread to help you deal with them.

As you create speed in 2025, include these recommendations where they fit – but do not spread yourself too thin until you have a clear use for each tool.

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