Google now adds Call Assets to Vehicle Ads so shoppers can call dealers right from the ad.
Why we care. Vehicle Ads already attract high-intent buyers. Click-to-call removes friction at the exact moment they’re ready to speak with a dealer.
The big picture. Automotive advertising is shifting toward immediacy. Buyers don’t want more forms. They want answers, availability, and a real person. Call-enabled Vehicle Ads shorten the path from search to conversation.
Between the lines. Advertisers now carry more responsibility. When the ad becomes the point of conversion, call handling, staffing, and response quality directly shape performance. Dealers that treat phone calls as a core conversion channel will win. Those who don’t will feel the drop-off.
First seen. Google Ads specialist Thomas Eccel spotted the update and shared it on LinkedIn.
Bottom line. Vehicle Ads didn’t just gain visibility. They moved closer to the sale.
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.