You wish launch your business TikTok account and go viral on the Chinese social network? Here are all the keys to guaranteeing the success of your account, from its creation to the first publications.
And if you want to be accompanied by a community manager specialist in TikTokdo not hesitate to submit a project on Codeur.com.
Why use TikTok for a business?
TikTok is no longer just an entertainment platform: it is a powerful tool for businesses wishing to develop their visibility and reach an engaged audience. Thanks to its short and immersive video format, TikTok allows you to discover your brand in a creative and authentic way, which strengthens the identification and memorability of your business.
By using TikTok, a business can:
- Humanize your brand by highlighting its teams, its values and its offer;
- Launch challenges or viral campaigns that stimulate participation and visibility;
- Direct traffic to its website or products through embedded links and targeted advertisements;
- Monitor trends and adapt your marketing strategy in real time, to stay close to your customers and responsive to new developments.
Read also: How to make money on TikTok?
What is an account TikTok business ?
A TikTok business account is a professional account created by a business to share content on the platform. It allows you to broadcast videos to promote your products or services, reach a targeted audience and interact with users. It is also a way to leverage your digital assets on social media and strengthen your business.
As a brand, you can create a TikTok pro account to benefit from additional features useful to your marketing strategy. Among these:
- Access video analytics : Track views, likes, comments, shares and retention rates to understand what works with your audience. User demographic data (age, gender, location) allows you to adjust your content and advertising campaigns;
- Create ads and sponsored content : Use existing videos or produce new ones for your campaigns. You can collaborate with influencers and develop partnerships to maximize the visibility and impact of your social media;
- Manage multiple accounts and organize your team : a pro account allows you to add up to 5 collaborators, each with specific rights, for better organization of your strategy and so as not to depend on a single person.
What is the difference between an account TikTok business (pro) and personal?
There are several differences between a personal TikTok account and a business (pro) TikTok account. First of all, a TikTok pro account has the following additional features, unlike the personal account:
- Detailed statistics;
- Creation of advertisements;
- Managing a multiple account.
The business account is designed to optimize the visibility and targeting of your audience, unlike the personal account intended for private use. This is why it is essential to create a TikTok business account if you want to launch your brand on the social network.
TikTok business: create an account in 5 steps
To create a TikTok business account, just follow a few simple steps:
1. Download the app TikTok
First of all, you have to download the TikTok application on your smartphone or tablet. You can do this for free on the Apple App Store or Google Play.
2. Create an account TikTok classic (personal)
Next, you need to create a classic (personal) TikTok account by following the instructions in the app. It is the starting point for developing your business, organizing your networks, managing your digital assets and preparing advertising or promotion campaigns.
You will need to provide your email address, username and a password. You can also use your Facebook or Google account to log into TikTok if you want.
3. Switch the personal account to a professional account
Once you have created your personal TikTok account, you must upgrade it to a business (pro) TikTok account. To do this, go to your profile settings, click on “Account” then “Switch to a professional account”.
You will then need to fill out a form with your business information, such as your name, business email address, and phone number. You will also need to upload a profile photo and banner for your TikTok business account.
4. Validate the TikTok business account
After completing the form and downloading the images, all you have to do is validate your pro account. This may take a few days for TikTok to verify that you are indeed a business and that your account meets the criteria predefined by the platform.
5. Personalize your profile
Once your TikTok business account is validated, you can start personalizing your profile. You can add a description of your business and links to your website or other social networks. Remember, these elements are very important in giving TikTok users a positive first impression of your business.
What content to publish on TikTok as a business?
Once your TikTok business account is created and your profile optimized, it's time to define your content strategy. The choice of videos depends on your target, your marketing objectives and your brand universe. Here are some effective content ideas to engage your audience:
Present your products or services
Show what you do and why your offerings are unique. Use short videos to demonstrate the use of your products, their benefits and real-world results. Add relevant hashtags and explanatory text to grab attention and drive action.
Tiktok business: the importance of humanizing your brand image
Involve a person who embodies your brand and who appears regularly in your content. This constant presence helps create an emotional connection with your audience, builds trust and makes your business more accessible and identifiable. Whether it's a founder, a spokesperson or an iconic collaborator, this figure becomes the face of your brand, facilitating engagement and loyalty.
Highlight your brand universe
Showcase your corporate culture, your values and your style through your videos. This type of content helps differentiate your brand, build audience loyalty and show what makes you unique. Here are some concrete ideas to illustrate your brand universe:
- Your mission and values : explain what drives your business and what you believe in;
- Events and initiatives : share your participation in trade fairs, workshops, solidarity actions or internal projects;
- Your visual style and tone of communication : use graphic codes, colors, music or a particular tone that reflects your identity;
- Inspiring Stories : tell anecdotes related to your clients, your projects or the company's successes.
Create viral and engaging content
TikTok is above all a creative and entertaining platform, which makes it ideal for producing content that captures attention and promotes engagement. Businesses can benefit from challenges, memes and popular trends on TikTokwhile adapting them to their brand universe:
- Personalized challenges : launch a challenge related to your product or service that your audience can reproduce;
- Memes and trends : adapt humorous or viral formats to your brand to generate likes and shares;
- Quick tutorials and tips : show practical tips or tutorials related to your industry, which encourage users to save or share your videos;
- Before / after or transformations : illustrate the concrete benefits of your products or services through short and impactful videos;
- Pick up popular music trends or hashtags : use trending sounds, music or hashtags to appear in discovery feeds and reach a wider audience.
Read also: 2025 guide to breaking into TikTok
Tiktok business account powered, what next?
After you have started to feed your TikTok business account with videos and content, it is time to take the next step: transforming this activity into real leverage for your business.
It's not enough to publish, you need to reach a targeted audience, interact with users, leverage your social media assets, optimize your media and track analytics to measure the effectiveness of your campaigns. At the same time, developing partnerships with influencers and planning your advertising and promotions will allow you to maximize the visibility and impact of your account.
Optimizing Your Content and Videos for Engagement
Analyze your analytics to understand which videos and content appeal most to your users. Adapt your publications to effectively reach your audience, leverage your digital assets and strengthen your business on social networks.
Develop partnerships with influencers
To grow your business on TikTok, establishing partnerships with influencers is a key strategy. These collaborations make it possible to produce attractive content in the form of video, intended to capture the attention of users and reach a wider audience.
Influencer accounts serve as relays for promoting your products or services, while integrating naturally into social networks. With analytics, your organization can measure the effectiveness of each partnership, optimize your digital assets, and adjust your advertising and media campaigns for maximum impact.
Monitor and adjust your advertising and promotion campaigns
Use analytics to evaluate the effectiveness of your advertising and promotion campaigns. Adjust your organization, assets and strategy to reach an ever-wider audience and maximize user engagement on your social networks.
TikTok business: why work with a freelancer?
You will have understood: by combining entertaining content, trends and storytelling, businesses can attract new customers thanks to a TikTok business account.
Managing a professional TikTok account requires time, creativity and a good knowledge of the platform's codes. Be accompanied by a community manager specialized in TikTok allows you to maximize the impact of your content, optimize your strategy and quickly gain visibility.
Concretely, a freelancer can help you:
- Create engaging videos adapted to your audience and TikTok trends;
- Define a content strategy consistent with your brand and marketing objectives;
- Analyze performance of your videos to adjust your communication in real time;
- Save time taking care of the production, editing and planning of publications.
If you are looking for a community manager specialized in TikTok, do not hesitate to submit a project on Codeur.com. You can then recruit a freelance community manager who will help you succeed on TikTok as a business.