Linkedin, leader in professional social networks, is distinguished by its captivating innovations for executives and managers. Key platform for Personal Branding and Networking B2B, Linkedin offers “Top Voices” badges as a brand of distinction.
This article deciphers the nuances between the badges “Community Top Voices”, “Top Voice” and the verified profile, explains how to obtain them, and above all, reveals how these badges are effective in enhancing your professional image!
What is LinkedIn's Top Voices program?
LinkedIn Top Voices is a club select of global experts invited by LinkedIn to share their analyzes and knowledge on various professional subjects.
This program, formerly known as “LinkedIn Influencier”, was revamped in October 2022 to better stick to its ambition: to collect the elite of professionals who are distinguished by their impactful and original contributions. It is not just a badge, it is the consecration of an expertise and a strong active commitment on the platform.
To enter this coveted sphere, you have to prove yourself. Linkedin is looking for cream creams, those that shine by their expertise. It is not a simple badge, it is unique recognition in a professional sector.
What are the different LinkedIn badges?
Linkedin offers two types of badges for influential contributors: the blue badge reserved for the elite, soberly called “Top Voice”, as well as the golden badge rewarding the “community top voice”. Labels that should not be confused with the check mark illustrating a verified profile …
Blue badge “Top Voice”
Of a blue color, Top Voice badge is a rare distinction And prestigious awarded by LinkedIn. The members sporting this badge at the top of their profile are recognized as influential and active personalities, who regularly share insights and quality content with their network.
The criteria for obtaining are based on the commitment, the quality of the contributions and the ability to arouse constructive discussions. This badge is not only a symbol of recognition: it amplifies your voice and considerably increases your visibility on the platform.
The Golden Badge “Community Top Voice”
Golden in color, the Label Community Top Voice awards notable contributors. These members, recognized for their expertise in specific fields, shine by their participations in collaborative articles.
Less exclusive than its blue counterpart, this golden badge is however temporary, remaining active only for 60 days. To keep it, it is necessary to maintain constant relevance and originality in your contributions.
Displayed on your profile and next to your articles, he underlines your influential and reliable voice status within the LinkedIn community.
Verified profile badge
THE Verified profile badge on LinkedInsymbolized by a small shield with a mark, is a guarantee of authenticity, validating the identity of its holder. It is not one of the top voice badges, but is not difficult to obtain and adds a bit of credibility to your profile.
Obtained on request, this certification strengthens confidence, but does not necessarily reflect the commitment or influence of the user on the platform. He simply attests that LinkedIn approved the identity of the person, adding a layer of credibility to the profile without measuring its activity or impact.
The advantages of top Voices badges
Take down a Linkedin top Voices badgeit's like getting a VIP pass on the social network. It is a powerful lever to strengthen your personal brand, extend your influence and get new professional opportunities …
Increase in your credibility
Like an approval seal, the LinkedIn Top Voice badge shows that your contributions are precious, with high added value and recognized among the best. When prospecting or simply convincing new customers, this sesame becomes an insurance and quality label.
But that's not all …
Increase in networking or collaboration opportunities
Obtaining this badge opens unsuspected doors in terms of networking and collaborations. It draws the attention of other leaders and industry experts, bringing partnerships and enriching professional exchanges.
Impact on your career
Top Voices badge has an impact tangible on your professional development and your career opportunities. It can act as an accelerator, proposing your profile with recruiters and companies in search of exceptional talents.
Maximization of the scope of your LinkedIn publications
Being a top Voices on LinkedIn generally results in a Improvement of the scope of your publications. Result: you increase meaning the commitment to your publications and traffic on your website.
How to become a LinkedIn Top Voice?
Becoming a LinkedIn Top Voice is a quest for visibility, commitment and excellence in content. Here are our tips to get there:
Improve your profile
Start with Make your profile captivating and professional. Use a quality photo, a catchy title and a cover photo that talks about your skills. This establishes a first strong visual contact with your network.
Here is an example of a profile that holds attention and perfectly filled:
Note in passing that a last LinkedIn badge exists: the golden badge “in” at the top right of the profile, which indicates that the user is subscribed to LinkedIn Premium.
Specialize in a field
Do you do webmarketing? Specialize in SEO, SEA, social networks, e-mailing or any other area. The LinkedIn Top Voice are often specialists in a particular area. Focus on your expertise and share content with high added value.
Create a strong and coherent content strategy
Regularly publish articles, posts and videos that reflect your expertise and your interests. Make sure your content is informative, engaging and inspiring, illustrated by your own experience.
Various contents make it possible to maximize your chances of distinguishing yourself: carousels, surveys, infographics, short and dynamic videos, multiply the supports.
Take part in collaborative articles
The LinkedIn Community Top Voice badge is often awarded to users who participate in the writing of collaborative articles. In addition to being an excellent lever to expand your network, participating in collaborative items allows you to obtain a unique badge.
Think about commitment
Ask questions, launch discussions, answer comments, participate in other users, set off in the content of your network … By weaving links with other professionals, you will take several significant steps to theIntegration of the Top Voices program.
Interact with other Top Voices influencers
Interacting with the publications of creative profiles on LinkedIn is one of the best ways to give visibility to your own profile. Leave comments on other publications, including Top Voices influencer publications, helps you stand out.
Analyze your LinkedIn strategy
Finally, use LinkedIn analysis tools to understand what your audience prefers. Adapt your content according to the feedback and the trends observed. Don't forget that Become a top Voices on LinkedIn is a constant course of learning, adaptation and personal and professional growth.
Our tip to be propelled Top Voice Linkedin
Linkedin Top Voice is a prestigious badge that boosts your credibility, opens networking opportunities and accelerates your professional growth.
To obtain it, you need a Optimized LinkedIn profilea committing content strategy, regular interaction and continuous analysis of your impact on the network. This requires time and knowledge in media social management.
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