Seo,, social networks,, Google Ads,, Happy marketing… There are many branches of digital marketing.
What if you strengthen your knowledge in one or the other of these branches, depending on your goals?
Let's discover together the best online training to improve your digital skills!
Google's free digital workshops
Google is a major player in the web. Between his IA tools, like Gemini, Imagen or Veo3, his search engine and his advertising management, the American giant is omnipresent when talking about marketing strategy.
Proposes provides many resources for free to train. THE Google digital workshops offer you dozens of modules to improve your skills.
In addition to these courses, you also have access, via their Skillshop partner, to training on Google Ads advertising tools. You can go to the end of the training, certifications.
Complete training on digital marketing and social networks
Proposed by Matthieu Blanco, the “Digital marketing and social networks: the full guide” is available on Udemy. You benefit from a theoretical and practical part to create and manage your social media campaigns.
Many international companies offer this course to their employees, such as Netflix, Nasdaq or Volkswagen.
In total, you benefit from 25 hours of videos divided into several sessions for:
- Define a digital marketing strategy
- Hold a corporate blog
- Create an advertising campaign
- Choose the right social networks for your strategy
- Create good emailing campaigns
- Analyze the effectiveness of your strategy
The training is paying, but it offers solid foundations for business leaders who wish to embark on the Digital marketing. It is also suitable for professional retraining or students who embark on a digital path.
Online training to create an efficient sales funnel
On Domestika, Paloma Cordeiro offers you its “Sales funnel: Create a digital marketing strategy” whose objective is to boost your conversion rate.
At the end of the course, you will know how to build a digital course that leads to the purchase. Once all the modules are complete, you receive a certification signed by Paloma Cordeiro. Namely that this training has already won over 417 students. Moreover, the trainer collaborates with many major brands such as L'Oréal, Coca-Cola, Accor or Kaspersky.
You just have to 10 lessons and 57 minutes of lessons to acquire or improve your skills. After this online training, you will know how:
- Reach customers at all levels of the purchasing course
- Create relevant advertisements for your targets
- Understand and create A/B tests
- Measure and optimize data from your campaigns
Inbound marketing training provided by HubSpot
Through this online training Free and certifying, HubSpot allows you to discover the fundamental principles of inbound marketing. More than 1 hour and a half of lessons, divided into 6 modules of 15 videos, will allow you to:
- Understand the basics of inbound marketing
- Create your Buyer Personae
- Develop your business growth
- Define the commercial objectives of your company
The courses are led by 2 different trainers and punctuated by quiz. At the end, you receive a certification from HubSpot, a renowned company on the inbound marketing market. You can proudly display it on your website, your LinkedIn profile and any other advertising medium!
Training to create a website with WordPress
You web training offers training to learn to Create your own website with WordPress. A particularly useful workshop if you have just launched your business or if you want to become a webmaster.
Through 8 detailed modules, you will learn to:
- Install and configure WordPress
- Use the Back and Front Office of the CMS
- Choose and manage themes
- Select and install extensions
- Structure and write content
- Master WooCommerce to create your online store
- Structure your article to meet SEO requirements
- Secure your website
Throughout the training, you will have access to a WordPress site to train, as well as to quiz and MCQs to test your knowledge. You will also have to make creative workshops to take care of WordPress well and know how to create your future website!
Complete training on natural referencing
Do you want to know everything about SEO? There Visiplus SEO training is for you! Its objective is to help you increase qualified traffic on your website.
Its strong point is to approach SEO techniques on all search engines: Google (of course), but also Bing and Yahoo!
Its 37 -point program addresses elements such as:
- The different SEO techniques: SEO, SEA, SMO, AEO…
- Essential technical and semantic tools
- The realization of a audit
- Optimization of tags: Title, Meta-Description, Alt, Social Networks …
- W3C validation
- Microformats and snippets
- The choice of keywords
- Performance monitoring via Google Analytics
This online training is aimed at all professionals who need to improve their referencing and their online visibility.
Read also: How to sell online training?
SEO Pareto: Complete training to become a freelance consultant
You dream of becoming SEO Freelance consultant on Codeur.com? Training allows you to improve your SEO technical knowledge and freelance commercial skills.
This 12 -week training allows you to become a freelance seo consultant in 12 weeks in order to master natural referencing to optimize websites.
The training also gives you the keys to winning customers and the entrepreneurial mindset necessary to face the challenges of entrepreneur.
Get in digital marketing without further delay
SEO, social networks, Google Ads, digital marketing, artificial intelligence … Choose training that will help you develop your activity!
If you are an employee of a large company, ask your HR team to set up training through a French LMS platform To train on web marketing.
Need freelance to support you in your web marketing strategy? Find the professional you need quickly and free on Coder.com !