To boost fans recruiting on its Facebook page and increase its engagement rate, nothing beats competitions!
But what mechanics to use? There are so many ways to set up a game …
To help you, Codeur.com offers you 13 types of competitions to organize, with the objectives to which they meet.
Interact to win
Simple, fast and efficient, you can simply ask Internet users to interact with your post: like, comment, answer a question, share advice … However, be careful!
After Facebook rulesyou cannot ask for any type of interaction. For example, it is forbidden to ask:
- To tag one or more friends under a publication
- To share the publication on his profile or that of a friend
A good example is this:
The Marvel page asks a fairly simple question for fans. Just answer to try your luck.
The advantage of this type of competition is that it allows you to arouse a rapid commitment. Generally, it diffuses quite easily (even if you do not ask to share, Internet users will naturally do it) and attract many new subscribers.
However, the back of the medal is that you will attract many concurrentists. That is to say people who have no particular affection for your product or brand and who just want to get a free product. However, if you need to boost your visibility temporarily or get first subscribers quickly, it is an effective strategy.
Answer a quiz
Several sites offer applications to create a Facebook quiz and make a draw among the right answers. You can look on the side of Kontest, Agorapulse or Socialshaker.
However, it is possible to organize it using a simple visual, as does the Pure brand:
The quiz will above all arouse the commitment of your community and retain your subscribers. In general, this questionnaire includes questions about your brand or one of your products. You can give clues to find on your site to increase traffic on your pages.
A little more complicated than simple interaction, the quiz rewards real fans of your brand and strengthens their loyalty.
Fill out a form
Filling a form is also very simple and it only takes a few seconds. The interest of this technique? Harvest email addresses for your next promotional campaigns.
You enrich your database with new prospects. On the other hand, beware of their qualification. If there is “only one” form to be completed, you risk attracting contributors. The best is to annex the form to another game mechanics, such as the quiz for example.
Offer a winning moment
For this type of game, you will also need to use external applications. The goal is to create a small game that only requires an action from the user: click to scratch a ticket, lower the handle of a slot machine, aim for a character … The participant then knows immediately if he won a lot. If he lost, he has the right to try his luck again 24 hours later.
For example, the Bernard company offers its community to run a lucky wheel to win many prizes:
This competition category is organized with the aim of retaining its community and making it come back to your page regularly during a specific period. To be used when you have a strong editorial line: during the promotion of a new product, for an important period for your activity, etc.
Win to an online game
Always using an application, you can offer Internet users to play a fun game. Try to make this game have to do with your activity: catch fruit and vegetables if you hold a grocery store, make a car race if you are a car manufacturer, etc.
You can also rely on augmented reality. A real trend on all social networks! This technology allows you to offer an immersive experience to users, which immediately creates a link with them.
In this example, Optic 2000 offers to immerse its community in the magic of holidays with an augmented reality game. Its objective is to capture your target heart, families, by offering a precious gift during the holiday season (Pass for the Disneyland Paris park):
This type of competition helps you strengthen your brand image and differentiates you from competitors. It is also an opportunity to get closer to your community and reward its loyalty.
Launch a photo competition
It is possible to add a photo in the comments. Take the opportunity to organize a unifying game, which will really involve your community. You can ask your subscribers to offer a photo of your products, them using your items or a snapshot in relation to your activity (travel photos, if you are a airline, for example).
We can cite the example of Wanimo e-commerce which offers its subscribers to publish a photo of them with their pet. The key: a cat or dog basket.
For this type of competition to work, it is advisable to already have a solid community on your page. Only the most committed subscribers will participate. It is therefore an ideal strategy for retaining your consumers, but also improving your e-reputation thanks to social evidence.
Ask to vote for the next product
The advantage of this competition is twofold: on the one hand, you benefit from all the advantages of organizing a game (visibility, recruitment of subscribers, notoriety …), and on the other hand, you are sure to develop a product / service that your consumers love.
Danette, Dop, M & M's… Many major brands have successfully tried this strategy! The principle is simple: you ask your community to choose the next variation of your product (flavor, color, format, etc.) and you reward certain participants.
Be careful to frame the contest well. Brets, the brand of chips, was taken to his own game after leaving Internet users the opportunity to choose the next flavor. The comment having received the most votes being petrol chips. The brand obviously canceled the game of a pirouette on social networks.
Legend a photo
If your brand has a young, trendy and funny positioning, you can launch a “legend this photo” type. ” The goal? You are publishing a fun snapshot, related to your activity, and you ask your community to find a title. The funniest proposal wins a gift.
This is the method used by the Pitaya restaurant in this competition:
This type of game is particularly effective in modernizing your image or showing your friendly side. To be used if this corresponds to your brand image and if your subscribers are quite young (between 20 and 35 years old).
Request to comment on several posts
Do you need to find engagement on your page? There is a very effective Facebook competition mechanics: encourage subscribers to comment on several publications. The goal is to reward the most faithful and most committed Internet users.
This game is useful in the periods when you have strong news and want to promote new products / services. Encourageing your community to comment on several publications will naturally increase the scope of your content and boost your visibility.
It is the mechanics used by Phyt's to celebrate its 50th anniversary. To be sure to arouse enough commitment, the brand brings together € 130 of products. The value and quality of the gift are essential for this type of game to work.
Launch a challenge to your subscribers
The Challenge hashtags were popularized by Instagram and Tiktok. However, on Facebook, the hashtag is not yet a widespread practice. But it is possible to launch challenges to your subscribers, as NRJ does in partnership with Basic Fit:
The principle is simple: a sportswoman performs exercises that Internet users must reproduce. In comment, they give their score to try to win a subscription to the gym.
A powerful mechanics, because it will only interest the target heart of Basic Fit: athletes.
All brands can offer this type of Facebook competition. For example, a food company can encourage Internet users to reproduce a recipe, a travel agency can make a new language learn (at least a few words!) To its community, a brand of clothing can ask its subscribers to offer look ideas, etc.
Annex a live competition
Very popular, Facebook lives can also serve as a support for your contests! 82% of users prefer to see a live video than to read a long publication, and 80% prefer live to a blog article.
If you organize a live program, why not add a competition at the end? In addition to rewarding spectators, you increase the viewing time. They will necessarily want to stay until the end to try their luck.
Use a personality test
Offering your community to win a tailor-made gift is a great way to increase your sympathy capital, while showing your know-how. Indeed, if you are able to advise products or services that suit your customers, it is because you are reliable and professional.
There are therefore Facebook competitions that take the form of a personality test. You encourage your subscribers to answer questions concerning their character or needs (which gives you useful information about their profile), and then offer them a tailor-made offer.
This mechanism is often used by female magazines and cosmetics brands, sometimes in partnership as in this example:
Set up an Advent calendar
The end of year celebrations are often an opportunity to set up contests. Create an Advent Calendar On social networks generally guarantees to obtain many interactions throughout the month preceding Christmas.
If it is indeed an opportunity to obtain subscribers, it is also an opportunity to highlight your products and services.
Our tip for creating a contest on facebook
Contests on Facebook are a great lever to increase your community quickly and boost your engagement rate. Do not hesitate to organize it regularly!
But beware, you shouldn't improvise. A poorly organized contest can cause disappointment and frustration. So remember to call on a experienced community manager To organize your contest on Facebook.
He will be able to help you in writing your game regulation as well as in its design and implementation.