Seo What is generative engine optimization (GEO)? Generative engine optimization (GEO) is the practice of positioning your brand and content so that AI platforms like Google AI Overviews, ChatGPT, and Perplexity cite, recommend, or mention you when users search for…
Seo Google previews WebMCP, a new protocol for AI agent interactions Google today announced an early preview of WebMCP, a new protocol that defines how AI agents interact with websites. “WebMCP aims to provide a standard way for exposing structured tools, ensuring AI agents…
Seo Google outlines AI-powered, agent-driven future for shopping and ads in 2026 Google is redesigning shopping and advertising around AI-powered, agent-driven experiences, and said speed and certainty will converge for consumers and brands in 2026. In her third annual letter, Vidhya Srinivasan, Google’s VP and…
Seo How AI-driven shopping discovery changes product page optimization As consumers lean into AI search, the industry has focused on the technical “how” – tracking everything from Agentic Commerce Protocols (ACP) to ChatGPT’s latest shopping research tools. In doing so, it often…
Seo OpenAI details how ads will work in ChatGPT In a conversation on the OpenAI podcast, host Andrew Maine spoke with OpenAI executive Assad Awan, who detailed how ads will roll out in ChatGPT, who will see them and how the company…
Seo Google Ads shows recommended experiments Google Ads is rolling out recommended experiments on the Experiments page, surfacing test ideas based on an account’s setup and performance data. How it works: The platform suggests experiment opportunities — such as…
Seo Google Ads simplifies product campaign tracking Google Ads rolled out a new feature that shows advertisers which campaigns their products are eligible for, directly in the Products section. How it works. A new dashboard in the Products section includes:…
Seo What 4 AI search experiments reveal about attribution and buying decisions AI search influence didn’t show up in our SEO reports or AI prompt tracking tools. It showed up in sales calls. “Found you via Grok, actually,” a new lead said. That comment stopped…
Seo How to reduce low-quality leads from Performance Max campaigns When left to its own devices, there are a couple of things Performance Max is absolutely great at doing for lead gen campaigns: Driving volume. Finding the lowest-quality leads it possibly can. It’s…
Seo PPC mistakes that humble even experienced marketers Every seasoned PPC pro carries a few scars — the kind you earn when a campaign launches too fast, an automation quietly runs wild, or a “small” setting you were sure you checked…
