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Black Friday 2025 was a bit of a head-scratcher. Year on year, spend rose, impressions fell, but clicks and engagement stayed strong. The data (so far): Source: Optmyzr-connected Google Ads accounts (5,000+ ecommerce,…

ChatGPT is currently down for many users of the popular OpenAI service. When you try to ask ChatGPT a question, you likely won’t get a response. OpenAI confirmed the issue on its status…

Google is expanding its customer lifecycle tools in Google Analytics with new audience templates and dynamic remarketing features that help you target and re-engage high-value customers more easily. Driving the news. Google rolled…

Google rolled out a long-awaited Performance Max (PMax) reporting upgrade, giving advertisers their first clear look at how Search Partners affect campaign results. Driving the news. The update is now live in Google…

OpenAI CEO Sam Altman issued an all-hands “code red” to improve ChatGPT – a move that could delay the company’s advertising plans – according to an internal memo obtained by The Wall Street…

Google will shut down three long-running Google Groups forums for advertising developers early next year as it moves all technical support into official channels. Driving the news. Google will stop responding to new…

If you entered PPC 20 years ago, testing was scientific, comforting, and one of the biggest reasons to run paid search campaigns. We proudly talked about all the data we collected. You had…

Major SEO platforms, such as Ahrefs and Semrush, along with agencies like Seer Interactive and other leading companies, have released substantial studies that appear to offer definitive answers.  But a closer look reveals…