Seo Rand Fishkin proved AI recommendations are inconsistent – here’s why and how to fix it Rand Fishkin just published the most important piece of primary research the AI visibility industry has seen so far. His conclusion – that AI tools produce wildly inconsistent brand recommendation lists, making “ranking…
Seo Google Ads adds beta data source integrations to conversion settings Google Ads is rolling out a beta feature that lets advertisers connect external data sources directly inside conversion action settings, tightening the link between first-party data and campaign measurement. How it works. A…
Seo How to create a persona GPT for SEO audience research In a perfect world, you could call up a top customer to pick their brain about a piece of content. But in reality, it can be extremely difficult and time-consuming to conduct audience…
Seo Google Ads tool is automatically re-enabling paused keywords Some advertisers are reporting that a Google Ads system tool designed for low-activity bulk changes is automatically enabling paused keywords — a behavior many account managers say they haven’t seen before. What advertisers…
Seo How to work with your SEO agency to drive better results, faster Hiring an SEO agency can be a game-changer for brands looking to outshine the competition in search results. That said, an SEO agency is only as good as its partnership with its clients….
Seo Andrea Cruz talks about turning client pressure into growth On episode 341 of PPC Live The Podcast, I speak to Andrea Cruz, Head of B2B at Tinuiti, to unpack a mistake many senior marketers quietly struggle with: freezing when clients demand answers…
Seo Cloudflare’s Markdown for Agents AI feature has SEOs on alert Cloudflare yesterday announced its new Markdown for Agents feature, which serves machine-friendly versions of web content alongside traditional human-facing pages. Cloudflare described the update as a response to the rise of AI crawlers…
Seo Google Ads adds ROAS-based tool for valuing new customers Google Ads is rolling out a feature that lets advertisers calculate conversion value for new customers based on a target return on ad spend (ROAS), automatically generating a suggested value instead of relying…
Seo stop chasing rankings, start building visibility systems SEO is moving out of the marketing silo into organizational design. Visibility now depends on how information is structured, validated, and aligned across the business. When information is fragmented or contradictory, visibility becomes…
Seo Why creative, not bidding, is limiting PPC performance For a long time, PPC performance conversations inside agencies have centered on bidding – manual versus automated, Target CPA versus Maximize Conversions, incrementality debates, budget pacing and efficiency thresholds. But in 2026, that…
