Seo The fractured future of search: New rules for SEO in the AI age Search isn’t dying or being replaced. It’s fracturing. Consumers aren’t quitting search; they’re just seeing other people. Google still dominates, but it’s like that long-term relationship that’s gotten, well, complicated. Too many ads,…
Seo LinkedIn Ads or Google Ads? A framework for smarter B2B decisions B2B marketers want to know: Should I invest in Google Ads or LinkedIn Ads? Most of the time, it’s not a simple either-or decision; however, there are signals that can help guide how…
Seo The search visibility framework: Dominating every corner of the SERP in 2026 Search is having its biggest identity shift in decades, and your SEO strategy has got to keep up. Now, the reality is that even when you win a top organic spot, you’re competing…
Seo Amazon resumes Google Shopping ads – but not in the U.S. Amazon restarted spending on Google Shopping ads across its international domains, exactly one month after abruptly pausing them – a move that now looks like a deliberate marketing test. The details: All international…
Seo Google Ads adds loyalty features to boost shopper retention Google is rolling out new loyalty integrations across Google Ads and Merchant Center, giving retailers tools to highlight member-only pricing and shipping benefits to their most valuable customers. How it works: Personalized annotations…
Seo AI tool adoption jumps to 38%, but 95% still rely on search engines More than 1 in 5 Americans now use AI tools heavily – but traditional search engines remain dominant, with usage holding steady at 95%, according to new clickstream data from Datos and SparkToro….
Seo Google releases August 2025 spam update Google released its August 2025 spam update today, the company announced at 12:05 p.m. This is Google’s first announced algorithm update since the June 2025 core update. It is Google’s first spam update…
Seo ChatGPT’s answers came from Google Search after all: Report Multiple tests have suggested ChatGPT is using Google Search. Well, a new report seems to confirm ChatGPT is indeed using Google Search data. OpenAI quietly used (and may still be using) a Google…
Seo Historic recurrence in search: Why AI feels familiar and what’s next Historic recurrence is the idea that patterns repeat over time, even if the details differ. In digital marketing, change is the only constant. Over the last 30 years, we’ve seen nonstop shifts and…
Seo How to tell if Google Ads automation helps or hurts your campaigns Smart Bidding, Performance Max, and responsive search ads (RSAs) can all deliver efficiency, but only if they’re optimizing for the right signals. The issue isn’t that automation makes mistakes. It’s that those mistakes compound over time….
