Seo Sites Tool

Organic search clicks are shrinking across major verticals — and it’s not just because of Google’s AI Overviews. Classic organic click share fell sharply across headphones, jeans, greeting cards, and online games queries…

Microsoft Advertising is rolling out multi-image ads for Shopping campaigns in Bing search results, giving ecommerce brands a richer way to showcase products and capture shopper attention before the click. What’s new. Advertisers…

A new applied learning path from Microsoft Advertising is designed to help marketers get more value from Performance Max campaigns through hands-on, scenario-based training — not just theory. What’s happening. The new Performance…

ChatGPT heavily favors the top of content when selecting citations, according to an analysis of 1.2 million AI answers and 18,012 verified citations by Kevin Indig, Growth Advisor. Why we care. Traditional search…

Google Ads has launched a new Results tab inside its Recommendations section that shows advertisers the measured performance impact after they apply bid and budget suggestions. How it works. After an advertiser applies…

We need to have a talk about KPIs and AI search. I’ve observed numerous SEO professionals on LinkedIn and at conferences talking about “ranking No. 1 on ChatGPT” as if it’s the equivalent…

Perplexity is abandoning advertising, for now at least. The company believes sponsored placements — even labeled ones — risk undermining the trust on which its AI answer engine depends. Perplexity phased out the…

Search behavior is no longer just people typing keywords into Google. It’s people asking questions and, in some cases, outsourcing their thinking to LLMs. As Google evolves from a traditional search engine into…

With more than two decades in SEO, I’ve lived through every major disruption the industry has faced — from stuffing meta keywords to rank on AltaVista to Google reshaping search, to mobile-first indexing,…