Seo Sites Tool

Google is working toward a future where it understands what you want before you ever type a search. Now Google is pushing that thinking onto the device itself, using small AI models that…

AI Overviews, which place generated answers directly at the top of search results, are improving the search experience for users.  For businesses that rely on content to drive traffic from search engines, the…

Google Ads is rolling out a new Experiment Center, giving advertisers a single place to test, measure, and compare campaign performance. What’s new. Google has launched a new help page introducing the Experiment…

Google doesn’t build products with B2B marketers in mind.  Its largest budgets and transaction volume come from DTC and B2C brands, so that’s where product development naturally starts. That’s why new Google products…

Throughout 2025, SEO professionals reported the same story to leadership: organic traffic was down, clicks were declining, and attribution no longer made sense. AI-driven search experiences, zero-click results, and platform-level answers widened the…

Apple is expanding ads in App Store search results, giving advertisers more opportunities to reach users at the moment they’re looking to download apps. Starting March 3rd, Apple Ads will begin showing additional…

On episode 338 of PPC Live The Podcast, I speak to Nick Handley Paid Media Lead at Impression, about one of the most formative mistakes of his career — and why those early…

Some Google Ads advertisers are seeing a bug that causes the option to add notes to disappear from the account change popup, making it harder to document optimizations and performance shifts. The issue…

A new bug in Google Ads is preventing some advertisers from editing and saving existing Performance Max (PMAX) asset groups. Users report seeing error messages when attempting to make changes in the platform…

TikTok has created a new U.S.-based joint venture designed to comply with federal national security requirements and keep the app operating for more than 200 million Americans. The new entity, TikTok USDS Joint…